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The Top 12 Hyper Casual Games – July 2020

Hyper Casual Games Video

Each week inside the Academy we host Academy Live, our flagship weekly #gamedev show. Covering in-depth Market Analysis and Trend Research, we break apart the Top Games from the App Store each week.

We deep dive into what makes them successful, and just why are they trailblazing the charts. This up to the minute research ensures we’re creating games that players will love and the Top Publishers will actually want. It’s the best way to understand current hyper-casual game design at a deeper level.

We love it, our members love it and we think you’ll love it too.

Here’s the run down of the 12 games we put through their paces this month. These are simply the best hyper-casual games we saw out on iOS in July 2020!

Academy Live Game Dev Shows in July 2020

Don’t forget, you can watch all the shows in full ( Over 150+ episodes ), covering all aspects of powerful effective game design, the latest trends in mobile gaming news, up to the minute marketing strategies and everything about hyper-casual publishers in general. You’ll have access to all our workshops and courses along with a growing, active game developers community to chat, get feedback and collaborate with.

There’s so much more to learn and discover inside the Academy and you can simply click here for full details on how to become an Academy Member.

All the games we played this month:

Chart positions correct as from the date of playing taken from the iOS US games chart in the month of July 2020. Data captured from SensorTower.com.

LIVE 162 – JULY 3RD

Bullet Rush! – Voodoo

https://apps.apple.com/gb/app/bullet-rush/id1518831056
Chart Position – Uncharted

Tie N Dye – Voodoo

https://apps.apple.com/US/app/id1502803978?l=en
Chart Position – 104

Murder Hornet! – Lion Studios

https://apps.apple.com/US/app/id1517461736?l=en
Chart Position – 19


LIVE 163 – JULY 10TH

Ladder .io – Voodoo

https://apps.apple.com/gb/app/ladder-io/id1497965130

Chart Position – Uncharted

Shake Down Balls – Voodoo

https://apps.apple.com/gb/app/shake-down-balls/id1493794108

Chart Position – Uncharted

Agent Action – SayGames LLC

https://apps.apple.com/US/app/id1496621735?l=en

Chart Position – 108 Simulation

Touchdown Master – Voodoo

https://apps.apple.com/gb/app/touchdown-master/id1489434986

Chart Position – Uncharted


LIVE 164 – 17TH JUNE

Jumpero – Voodoo

https://apps.apple.com/gb/app/jumpero/id1479973451

Chart Position – Uncharted

Scribble Rider – Voodoo

https://apps.apple.com/gb/app/scribble-rider/id1518267642

Chart Position – Uncharted

Go Karts! – Voodoo

https://apps.apple.com/gb/app/id1508726574

Chart Position – Uncharted


LIVE 165 – 24TH JULY

What the Fight – Voodoo

https://apps.apple.com/gb/app/what-the-fight/id1518832623

Chart Position – Uncharted

Mr Spy : Undercover Agent – Madbox

https://apps.apple.com/US/app/id1501863189?l=en

Chart Position – Uncharted

Stealth Master – SayGames

https://apps.apple.com/US/app/id1518389230?l=en

Chart Position – Uncharted

The Best 12 Hyper Casual Games – June 2020

Hyper Casual Games Video

Each week inside the Academy we host Academy Live, our flagship weekly #gamedev show. Covering in-depth Market Analysis and Trend Research, we break apart the Top Games from the App Store each week.

We deep dive into what makes them successful, and just why are they trailblazing the charts. This up to the minute research ensures we’re creating games that players will love and the Top Publishers will actually want. It’s the best way to understand current hyper-casual game design at a deeper level.

We love it, our members love it and we think you’ll love it too.

Here’s the run down of the 12 games we put through their paces this month. These are simply the best hyper-casual games we saw out on iOS in June 2020!

Academy Live Game Dev Shows in June 2020

Don’t forget, you can watch all the shows in full ( Over 150+ episodes ), covering all aspects of powerful effective game design, the latest trends in mobile gaming news, up to the minute marketing strategies and everything about hyper-casual publishers in general. You’ll have access to all our workshops and courses along with a growing, active game developers community to chat, get feedback and collaborate with.

There’s so much more to learn and discover inside the Academy and you can simply click here for full details on how to become an Academy Member.

All the games we played this month:

Chart positions correct as from the date of playing taken from the iOS US games chart in the month of June 2020. Data captured from SensorTower.com.

LIVE 158 – JUNE 5TH

Hero Strike 3D – Kwalee

https://apps.apple.com/gb/app/hero-strike-3d/id1514745930
Chart Position – Uncharted

Pong Toss 3D – Tokyo Smart Games

https://apps.apple.com/gb/app/pong-toss-3d/id1498554832
Chart Position – Uncharted

Flip Tumbling – Bony Yousuf ( Kwalee )

https://apps.apple.com/gb/app/flip-tumbling/id1475077823
Chart Position – 43


LIVE 159 – JUNE 12TH


HellCopter – SayGames LLC

https://apps.apple.com/US/app/id1508334081?l=en

Chart Position – 41

Desert Riders – SayGames LLC

https://apps.apple.com/US/app/id1516289529?l=en

Chart Position – 81

Agent Action – SayGames LLC

https://apps.apple.com/US/app/id1496621735?l=en

Chart Position – 108 Simulation

Johnny Trigger Sniper – SayGames LLC

https://apps.apple.com/US/app/id1517806621?l=en

Chart Position – Uncharted


LIVE 160 – 19TH JUNE


Garden Balls – SayGames LLC

https://apps.apple.com/gb/app/garden-balls/id1507953957

Chart Position – Uncharted

Brush Hit – Voodoo

https://apps.apple.com/gb/app/brush-hit/id1508157108

Chart Position – Uncharted

Samurai Flash! – Supersonic Studios Ltd

https://apps.apple.com/gb/app/samurai-flash/id1509280095

Chart Position – 20


LIVE 161 – 26TH JUNE


Money Buster! – Alictus

https://apps.apple.com/US/app/id1515884940?l=en

Chart Position – 4

Sneaker Art! – TapNation

https://apps.apple.com/US/app/id1515696634?l=en

Chart Position – 9

Wheel Scale! – Supersonic Studios Ltd

https://apps.apple.com/US/app/id1506552451?l=en

Chart Position – 18

Publisher Spotlight: Olivier Le Bas, Co-Founder of Homa Games



You develop, Homa publish.

“Homa Games is an independent mobile game studio specializing in the publishing, user acquisition and monetization of mobile games. Serving both IOS and Android users, our existing games have been top ranked in their categories and have also appeared in ‘featured apps’ categories.”

I was very lucky and honoured to be able to sit down with Olivier Le Bas, co-founder of Homa games and chat about all things mobile game publishing and what goes into creating hit hyper casual mobile games.

Founded in late 2017 by Olivier along with co-founders Daniel Nathan and JuanJose Mostazo, Homa games have fast become one of the Top Mobile Games Publishers. Working out of their offices in Paris, what is now regarded a Mecca for Hyper Casual Games Publishers, they’ve released 18 Hit titles and amassed millions of downloads.

We asked Academy members to provide the questions they wanted answers to the most and after merging them all , ended up with around 20 or so.

Whilst I didn’t quite get to ask them all specifically, although we covered a ton of them and many others, Olivier was overly generous with his time and the whole session lasted around an hour and a half!

What’s more, and perhaps for those who really want to get into the specifics, listed below are the questions and answers to ensure we didn’t skip anything.

Be sure to head over and thank Olivier for taking the time a join us and being so candid and transparent and being a driving force for good in the industry.

Questions From Developers Gathered from the RisingHigh Academy

Do you do CTR testing? What are your KPI goals when testing? What kind of deals do devs get when their game meets the KPIs?

Yes, we created a product called FMV. It includes fast market validation, CTR testing, and many other components that further evaluate an app’s potential. We believe that the ratio of clicks to impressions on Facebook isn’t the only way to judge the potential of a new app. Our more detailed measures give you greater visibility into how well your app is performing.

Goals depend on where the app has been tested but, if we are explicitly talking about a Facebook testing campaign on iOS, we’ll consider a CTR at 4% interesting, while a CTR higher than 7% is a must go. Again, this is one of the several KPIs we test to evaluate an app’s potential. There are many others, such as session time, CPI, retention, and so on.

We believe that CTR is likely to be a good metric of what we call a “toy”, which is a game mechanic in Hyper-Casual.

Our deals vary depending on the partnership and the studio’s needs. In most cases, we are helping studios cover their development costs. Our expertise is structured around different services such as Game Design, UA & Monetization, Creative knowledge, Advanced Technology, and Market Trends.

We’re always looking for diamonds in the rough but, like any jewel dealer, we pay more for diamonds that only need to be cut. We’re continually and thoroughly exploring diamond mines; as you can imagine, this can become quite expensive. Therefore, we need a high return on investment to make it work.

How do you see the current state of the market with hypercasual suffering from non-game games that are mostly not profitable but take a good part of the marketing space?

We are very optimistic about the hyper casual market and its sub-genre, including ultracasual games. The Hyper Casual market is as unbelievable as encouraging; it provides ways to innovate and bring new experiences to our users. Hyper-Casual has disrupted two things:

    1. Content creation: from 6 months prototyping to 1 week
    2. Strong UA/Monetization: from LTV to IPM.

How do you see the current state of the industry with 2 heavy monopolies, Applovin with Lion Studios & IronSource with SuperSonic Studios?

How do you think to compete within this situation as a smaller company without the market advantages they have and with the small margins Hyper Casual games have in general?

We see every app content provider in this industry, whether they are TikTok, Applovin, or Google, as a competitor. Applovin & IronSource are part of them and we believe that our internal technologies on cross networks buying & monetizing is definitely one of the most innovative in the market (Last year, Mopub stated that our company, along with Tenjin, were the first ones to have impression level data.

It should be remembered that we are in an industry where creativity is key and no company, large or small, has a monopoly on creativity. I don’t know if you remember the launch of Flappy Bird, which took the app stores by storm, but it was a one-person show from a garage in Vietnam.

Are you a company that is interested in growth or profitability? If both, how do you manage the conflict of interest between developers (who are in for profitability) and your own company goals?

Homa has been well known in the industry to only focus on profitability. We have an excellent understanding of the volume/chart impact on our games and how much extra revenue and profit we can generate depending on the different thresholds of installs we are getting. We are following this methodology.

Without mentioning the game or the developers (out of privacy and NDA contracts) but can you name a clear number of what developers have earned with your published titles (best case and worst case)? I ask this because there are so many developers who never saw any money even thou​gh they had the number one titles in the charts with apparently successful games.

We can’t mention clear numbers as they are confidential, but I can tell you that our goal is to make sure that every developer working with us is earning a minimum of 6 digits per title. We have a long term strategy, we want our developers to make money more than just hitting top charts.

Can you tell us about a negative story of game publishing? A game that had the KPIs but didn’t scale well for example?

I ask this because I would like to know about how your company handles failures and disappointments which happen more often than the successes.

We work in an industry that builds on the idea of making quick money and the dream of getting rich, nonetheless, the reality is for 99% the exact opposite?

The most important factor is the transparency we have with our partners. We do believe that as long as everything, including the expectations, are clearly stated right from the beginning, we are limiting future problems. We always take failures as learnings. We do have a writing and post mortem culture. We don’t make any mistakes twice.

Regarding disappointments, we are in an industry that doesn’t tolerate many of them. Either the developer and ourselves make a bad prototype or a bad launch, or we are learning to make the next hit. From our experience, the best developers are the ones who are never “disappointed” because they learn every time, and they know the learning process is tough. At Homa, we act with the same professionalism.

What’s the hit to testing prototype ratio (to set realistic expectations )?

Our target is a minimum of 8%. This number is considered huge in the industry, but when you have the right team working with our tech products and resources, this number is achievable.

Do you accept games built with Buildbox 3 for release?

Yes, Buildbox has shown some great progress with their new version.

Do you have a general process to improve D7 retention?

We are extremely focused on reading data along the whole user journey and D7 is definitely one of the most challenging thresholds. Our different analytics tool alongside our data analyst and game designer are putting a strong focus on taking the right actions in order to optimize the user journey as well as the revenue generated per user.

Why should I publish my Game with you and not someone else?

Technology & having a data-driven approach makes the relationship with our developers extremely healthy and transparent on the decision we take.

Care & knowledge is demonstrated by sharing information throughout the squad and the developer with a disruptive approach with IPs & super casual games.

I​f the game doesn’t meet the metrics, how long before we can pitch the game to someone else or self publish?

The developer can take back his game straightaway.

Do you provide help for game development? Do you provide art or other asset assistance for your developers?

We provide a bank of assets, art/UX direction, SDKs integration with our tool Homa Belly, publishing the game on our hidden accounts, etc.

Do you have technical(programming) support for your developers with Q&A?

Yes, our internal team based in our HQ take care of you.

What is the revenue split with developers? Is this negotiable?

We are quite flexible because it’s all about the risk/reward ratio & the work we put in. We are doing up to 50% profit sharing without a cap. It will vary if we fund the developer, work on the game from the ideation, make the iterations, add a potential IP to it. We always want to make a fair deal, we are here for the long run, and we want to publish multiple hits per year with each studio that we work closely with.

How do you report Ad Revenue? Do developers have access even in a read-only form to ad providers?

Yes, it’s included in our contract. Our partners should have access to the ad revenue & spend data.

What are the methods of communication and what can be expected in terms of response time?

Care & knowledge sharing is what we consider the most critical component of success between a publishing manager & a studio. All our squads have a limited number of studios they take care of to provide the best quality of service (maximum eight studios). It lets us work and reply to our partner, like colleagues, under a few hours. At the same time, we are providing several tools to make our partner autonomous via our HomaLab dashboard, our HomaBelly product, and detailed documentation.

Connect and get your Game Published with Homa Games

Publish with Homa Games


Thank Olivier personally over on Linkedin:

Connect on Linkedin

Send Him an Email:

olb@homagames.com

See their Games:

Homa Games on the Apple Appstore

Homa Games on Google Play

Visit The Website:

Homa games

And of course, if you’re looking to sign your game with one of the biggest mobile publishers of Hyper Casual games on the planet, head on over using the link below and be sure to tell him you came from the Academy and you’ll jump to the front of the queue, ahh yeah 🙂

The Best 12 Hyper Casual Games – May 2020

Hyper Casual Games Video

Each week inside the Academy we host Academy Live, our flagship weekly #gamedev show. Covering in-depth Market Analysis and Trend Research, we break apart the Top Games from the App Store each week.

We deep dive into what makes them successful, and just why are they trailblazing the charts. This up to the minute research ensures we’re creating games that players will love and the Top Publishers will actually want. It’s the best way to understand current hyper-casual game design at a deeper level.

We love it, our members love it and we think you’ll love it too.

Here’s the run down of the 12 games we put through their paces this month. These are simply the best hyper-casual games we saw out on iOS in May 2020!

Academy Live Game Dev Shows in April 2020

Don’t forget, you can watch all the shows in full ( Over 150+ episodes ), covering all aspects of powerful effective game design, the latest trends in mobile gaming news, up to the minute marketing strategies and everything about hyper-casual publishers in general. You’ll have access to all our workshops and courses along with a growing, active game developers community to chat, get feedback and collaborate with.

There’s so much more to learn and discover inside the Academy and you can simply click here for full details on how to become an Academy Member.

All the games we played this month:

Chart positions correct as from the date of playing taken from the iOS US games chart in the month of May 2020. Data captured from SensorTower.com.

Academy Live 155 – 1st May

Wobble Man – Ohayoo

Chart Position – 1

Hide ‘N Seek! – Supersonic Studios Ltd

Chart Position – 12

Knock’em All – Voodoo

Chart Position – 49

Academy Live 156 – 8th May

Crowd Bomber – Voodoo

Chart Position – 38

Bungeet! – Voodoo

Chart Position – Uncharted

Super Sniper – Voodoo

Chart Position – Uncharted

Academy Live 156 – 15th May

Hyper Life – Suji Games

Chart Position – 2

Gun Gang – Rollic Games

Chart Position – 54

Escape Masters – Playgendary

Chart Position – 159

 


Academy Live 157 – 22nd May

Baseball Hero – Rollic Games

Chart Position – uncharted

Tower Run – Voodoo

Chart Position – 2

Flick Chess! – Supersonic Studios

Chart Position – 14

The Best 12 Hyper Casual Games – April 2020

Hyper Casual Games Video

Each week inside the Academy we play test the latest and greatest Hyper Casual games to storm the charts. We dissect the gameplay mechanics, the game design and monetisation to discover what makes them super successful and how they got to publish with some of the biggest mobile publishers out there today.

Here’s our run down of the games we put through their paces in April.

Academy Live Game Dev Shows in April 2020

Don’t forget, you can watch all the shows in full ( Over 150+ episodes ), covering all aspects of powerful effective game design, the latest trends in mobile gaming news, up to the minute marketing strategies and everything about hyper-casual publishers in general. You’ll have access to all our workshops and courses along with a growing, active game developers community to chat, get feedback and collaborate with.

There’s so much more to learn and discover inside the Academy and you can simply click here for full details on how to become an Academy Member.

All the games we played this month:

Chart positions correct as from the date of playing taken from the iOS US games chart. Data captured from SensorTower.com.

Academy Live 150 – 2nd April

Parkour Masters – Voodoo

https://apps.apple.com/us/app/parkour-masters/id1485248622

Chart position – uncharted

Cube Surfer! – Voodoo

https://apps.apple.com/us/app/cube-surfer/id1499118002 

Chart position – uncharted

Glide Race 3D – Good Job Games

https://apps.apple.com/us/app/glide-race-3d/id1503526107

Chart position – uncharted


Academy Live 151 – 10th April

The Cook – SayGames LLC

https://apps.apple.com/US/app/id1503886368?l=en

Chart Position – 5

Hypermarket 3D – Suji Games

https://apps.apple.com/US/app/id1501771464?l=en

Chart Position – 2

NERF Epic Pranks – Homa Games

https://apps.apple.com/US/app/id1492810298?l=en

Chart Position – 23


Academy Live 152 – 17th April

Rolly Legs – Voodoo

https://apps.apple.com/gb/app/rolly-legs/id1502139765

Chart Position – uncharted

Draw Joust! – Voodoo

https://apps.apple.com/gb/app/draw-joust/id1497532365

Chart Position – 6

Rolly Hill – Voodoo

https://apps.apple.com/gb/app/rolly-hill/id1482773649

Chart Position – uncharted


Academy Live 153 – 24th April

Rope Vs Ball – Voodoo

https://apps.apple.com/gb/app/rope-vs-ball/id1500931019

Chart Position – uncharted

Road Race 3D – Tastypill

https://apps.apple.com/gb/app/road-race-3d/id1482264887

Chart Position – 67 in Racing Category

Stack Colors! – Voodoo

https://apps.apple.com/gb/app/stack-colors/id1504295793

Chart Position – uncharted

The Best 12 Hyper Casual Games – March 2020

Hyper Casual Games Video

Each week inside the Academy we play test the latest and greatest Hyper Casual games to storm the charts. We dissect the gameplay mechanics, the game design and monetisation to discover what makes them super successful and how they got to publish with some of the biggest mobile publishers out there today.

Here’s our run down of the games we put through their paces in March.

Academy Live Game Dev Shows in March 2020

Don’t forget, you can watch all the shows in full ( Over 150+ episodes ), covering all aspects of powerful effective game design, the latest trends in mobile gaming news, up to the minute marketing strategies and everything about hyper-casual publishers in general. You’ll have access to all our workshops and courses along with a growing, active game developers community to chat, get feedback and collaborate with.

There’s so much more to learn and discover inside the Academy and you can simply click here for full details on how to become an Academy Member.

All the games we played this month:

Chart positions correct as from the date of playing taken from the iOS US games chart. Data captured from SensorTower.com.

Academy Live 146 – 6th March

Overtake – Kwalee

https://apps.apple.com/US/app/id1286341761?l=en

Chart position – 8

Will It Shred? – BoomBit Inc.

https://apps.apple.com/US/app/id1500245487?l=en

Chart position – 20

Lucky Looter – RadPirates

https://apps.apple.com/US/app/id1488473004?l=en

Chart position – 5


Academy Live 147 – 13th March

Drive Hills – SayGames LLC

https://apps.apple.com/US/app/id1497133769?l=en

Chart position – 34

Border Patrol – Five Bits Inc.

https://apps.apple.com/US/app/id1498817833?l=en

Chart position – 161

Sort it 3D – SuperSonic Studios

https://apps.apple.com/US/app/id1493125671?l=en

Chart position – 6

Ultimate Disc – SuperSonic Studios

https://apps.apple.com/US/app/id1497873581?l=en

Chart position – 2


Academy Live 148 – 20th March

Dribble Hoops – Voodoo

https://apps.apple.com/us/app/dribble-hoops/id1489188581

Uncharted – New in portfolio

Design Master 3D – Voodoo

https://apps.apple.com/us/app/design-master-3d/id1491487846

Uncharted – New in portfolio

Bead Sort – Voodoo

https://apps.apple.com/us/app/bead-sort/id1500802433

Chart position – 112


Academy Live 149 – 27th March

Blend It 3D – SayGames LLC

https://apps.apple.com/US/app/id1498438583?l=en

Chart position – 4

Pizzaiolo! – Geisha Tokyo Inc.

https://apps.apple.com/US/app/id1495004134?l=en

Chart position – 1

Home Restoration – Panteon

https://apps.apple.com/US/app/id1500564080?l=en

Chart position – 2

The Top 12 Hyper Casual Games – February 2020

Hyper Casual Games Video

Each week inside the Academy we play test the latest and greatest Hyper Casual games to storm the charts. We dissect the gameplay mechanics, the game design and monetisation to discover what makes them super successful and how they got to publish with some of the biggest mobile publishers out there today.

Here’s our run down of the games we put through their paces this month.

Academy Live Game Dev Shows in February 2020

Don’t forget, you can watch all the shows in full ( Over 150+ episodes ), covering all aspects of powerful effective game design, the latest trends in mobile gaming news, up to the minute marketing strategies and everything about hyper-casual publishers in general. You’ll have access to all our workshops and courses along with a growing, active game developers community to chat, get feedback and collaborate with.

There’s so much more to learn and discover inside the Academy and you can simply click here for full details on how to become an Academy Member.

All the games we played this month:

Chart positions correct as from the date of playing taken from the iOS US games chart. Data captured from SensorTower.com.

Academy Live 142 – 7th FEB

ID Please – Lion Studios

https://apps.apple.com/US/app/id1486931468?l=en

Chart position – 3

Watermarbling – Geisha Tokyo Inc.

https://apps.apple.com/US/app/id1492913398?l=en

Chart position – 5

Pull the Pin – Popcore GmbH

https://apps.apple.com/US/app/id1496150467?l=en

Chart position – 10


Academy Live 143 – 14th FEB

Food Games 3D – GameJam Co

https://apps.apple.com/US/app/id1495666950?l=en

Chart position – 23

Homer City – MyNet

https://apps.apple.com/US/app/id1485501260?l=en

Chart position – 16

Draw Climber – Voodoo

https://apps.apple.com/US/app/id1495369374?l=en

Chart position – 1


Academy Live 144 – 21st FEB

Parking Jam 3D – Popcore GmbH

https://apps.apple.com/US/app/id1498229533?l=en

Chart position – 9

Parkour Race – Freerun Game – Mad Box

https://apps.apple.com/US/app/id1494294554?l=en

Chart position – 7

Sky Roller – Homa Games

https://apps.apple.com/US/app/id1478579926?l=en

Chart position – 18


Academy Live 145 – 29th FEB

Slap Kings – Gameguru

https://apps.apple.com/US/app/id1500010832?l=en

Chart position – 1

Slap Masters – OMICRON BILISIM HIZMETLERI TICARET LIMITED SIRKETI

https://apps.apple.com/US/app/id1493510741?l=en

Chart Position – 10

Slap That – Lion Studios

https://apps.apple.com/US/app/id1497724712?l=en

Chart position – 2

The Top 85 Hyper Casual Games of 2019

Hyper Casual Games Video

Here’s our ultimate list of the very best hyper casual games of 2019.

85 of the biggest, most downloaded mobile games from the App store and Google Play.

These are the games we played in 2019 on our weekly Live streams inside the Academy, yup, every single one!

The age of Hyper casual games is most definitely here to stay and continues to reign supreme across the App Store and the GooglePlay store.

Whilst many of the games you’ll see in our Best Hyper-Casual List, many of which have reached at least top 20 in the App Store charts, may appear super simple on the surface and when playing, many have complex data driven code under the bonnet.

These games have not been published by the biggest mobile hyper casual games publishers in the world by chance. They have been rigorously tweaked and tested for high performance and maximised for monetisation.

Each week inside the Academy we host our weekly game dev show where we put these games through their paces and figure out what ingredients goes into making these hit games. This is a fantastic way to come up with your own hyper casual games ideas, keep up with casual gaming trends and innovative game mechanics.

Our members love these weekly livestreams and find them super powerful where we dissect hyper casual games software, companies and research retention, KPI’s and what makes low CPI.

So here it is, here’s our list of the Top Hyper Casual Games in 2019.

Don’t forget, you can join us too by simply clicking here to become an Academy Member.

Our Top 85 Hyper Casual Games of 2019

5 Hoops – Voodoo   

Shoot hoops and race millions of other players all around the globe. Unlock exciting new locations, unique costumes and cool balls…

Download 5 Hoops on the Apple Appstore

Download 5 Hoops From The Google Play Store

aquapark.io - Voodoo

Aquapark.io – Voodoo   

Reach to the end of the water slide, try to be the first. Bump other players during the race and have fun playing this colorful and sunny water slide game….

Download aquapark.io on the Apple Appstore

Download aquapark.io From The Google Play Store

Art Ball 3D - Alictus

Art Ball 3D – Alictus 

Move your finger on screen to move your ball and glue color spheres around you. Dispatch your colors to paint beautiful artistic paintings on the canvas…

Download Art Ball 3D on the Apple Appstore

Download Art Ball 3D From The Google Play Store

Ball Action - PONOS

Ball Action – PONOS

Roll around and knock other balls off! Make sure not to fall off yourself… Can you do it?…

Download Ball Action on the Apple Appstore

Download Ball Action From The Google Play Store

Slo Mo Boy - App Advisory

Slo Mo Boy – App Advisory

TAP the screen to jump through the Shapes and to reach the Goal. How far will you go?…

Download Slo Mo Boy on the Apple Appstore

Perfect Slices - SayGames LLC

Perfect Slices – SayGames LLC

Chop like a real master. It’s so satisfying!…

Download Perfect Slices on the Apple Appstore

Download Perfect Slices From The Google Play Store

Untangled 3D - Kwalee

Untangled 3D – Kwalee

Enjoy the satisfaction of untangling all sorts of different objects to add them to your collection and smash them at the end…

Download Untangled on the Apple Appstore

Rusty Blower 3D - ZPLAY

Rusty Blower 3D – ZPLAY

Rotate the objects and watch the rusty come off. Many new objects for you to blow and enjoy…

Download Rusty Blower 3D on the Apple Appstore

Download Rusty Blower 3D From The Google Play Store

Line Color 3D - Tastypill

Line Color 3D – Tastypill

Tap and hold to paint the road. Can you paint all the way to finish line?…

Download Line Color 3D on the Apple Appstore

Download Line Color 3D From The Google Play Store

Origame - Ketchapp

Origame – Ketchapp

Fold your paper…Do it once again…and BOOM! You got a penguin! Master the art of Origami and complete as many levels as possible!…

Download Origame on the Apple Appstore

Download Origame From The Google Play Store

Stop them ALL! - Dual Cat

Stop them All! – Dual Cat

Use traps at the right time to Stop Them ALL ! Unlock all traps for more fun…

Download Stop them ALL! on the Apple Appstore

Download Stop them ALL! From The Google Play Store

Dig Dog! - Homa Games

Dig Dog! – Homa Games

“The most addictive Dog game ever! In this game, you must find bones using your dog’s sense of smell. Collect more bones than your opponents to win…

Download Dig Dog! on the Apple Appstore

Download Dig Dog! From The Google Play Store

Fun Strike 3D - Enrich Teknoloji Yazilim A.S

Fun Strike 3D – Enrich Teknoloji Yazilim A.S.

Shift the ball up and down to avoid from all obstacles. Make sure to shape the ball correctly! Avoid from all obstacles and complete all levels…

Download Fun Strike 3D on the Apple Appstore

Download Fun Strike 3D From The Google Play Store

Human Runner 3D - Denis Holub

Human Runner 3D – Denis Holub

Human Runner 3D is a casual obstacle course simulator. Expect a new kind of experience, simple controls and lots of falls…

Download Human Runner 3D on the Apple Appstore

Color Balls 3D - Good Job Games

Color Balls 3D – Good Job Games

Your main goal is to fill the basket with the amount of Balls you’re given. The challenge is to figure out how…

Download Color Balls 3D on the Apple Appstore

Download Color Balls 3D From The Google Play Store

Train Taxi - SayGames LLC

Train Taxi – SayGames LLC

Collect all the people to complete a level. The more passengers you have, the longer the train gets! Be aware of your tail, avoid the crash!…

Download Train Taxi on the Apple Appstore

Download Train Taxi From The Google Play Store

Find the Floor - Carlton Forrester

Find the Floor – Carlton Forrester

Roll the ball to fill in the floor – but don’t fall off!…

Download Fine the Floor on the Apple Appstore

Pressure Washer - Squeaky Clean - Lion Studios

Pressure Washer: Squeaky Clean – Lion Studios

Clean up the mess to feel total satisfaction! Wash down hundreds of dirty objects to reveal their sparkling nature…

Download Pressure Washer: Squeaky Clean on the Apple Appstore

Download Pressure Washer: Squeaky Clean From The Google Play Store

Flick Swing - Babil Studios

Flick Swing – Babil Studios

All the fun & joy of air hockey is now available on mobile! Feel the air breeze on your hands while playing Flick Swing!

Download Flick Swing on the Apple Appstore

Roller Smash - Voodoo

Roller Smash – Voodoo

Clear the level by rolling over everything! Avoid the bad stuff and collect all the cubes! Play like a wrecking ball magnet…

Download Roller Smash on the Apple Appstore

Download Roller Smash From The Google Play Store

Bike Rush - Ketchapp

Bike Rush – Ketchapp

Ready, steady, go! Compete in a massive high speed bike race. Move left and right to avoid obstacles and collect coins…

Download Bike Rush on the Apple Appstore

Download Bike Rush From The Google Play Store

Picker 3D - Rollic Games

Picker 3D – Rollic Games

 Drag Picker to right or left Collect everything and open gates. Reach high scores to unlock powerups, skins and themes…

Download Picker 3D on the Apple Appstore

Download Picker 3D From The Google Play Store

Turbo Stars - SayGames LLC

Turbo Stars – SayGames LLC

Race and compete with other opponents in awesome tracks with different obstacles and ramps. Be the best of the best and beat the rest!…

Download Turbo Stars on the Apple Appstore

Download Turbo Stars From The Google Play Store

Pokey Ball - Voodoo

Pokey Ball – Voodoo

Try to poke and flick your ball as high as you can. How high can you go?…

Download Pokey Ball on the Apple Appstore

Download Pokey Ball From The Google Play Store

Baseball Fury - Eugene Volos

Baseball Fury – Eugene Volos

Exciting baseball-like adventure on the island and hit all approaching objects. One-finger easy-to-learn controls, rich visual effects, and addictive gameplay…

Download Baseball Fury on the Apple Appstore

Download Baseball Fury From The Google Play Store

Combine It! - Homa Games

Combine It! – Homa Games

Can you make the right figure to fit the blocks? Enjoy bonus levels with awesome animations – turn those grey blocks into bright and shining colors…

Download Combine It! on the Apple Appstore

Download Combine It! From The Google Play Store

Touch the wall - Voodoo

Touch the Wall – Voodoo

Be sneaky and try to touch the wall before the other players without being seen by the red light!…

Download Touch the Wall on the Apple Appstore

Download Touch the Wall From The Google Play Store

Dig This! - Raketspel AB

Dig This! – Raketspel AB

Just dig with your fingers — and guide the ball to the cup. Take advantage of the objects’ speed, make objects collide, use your intuitive thinking…

Download Dig This! on the Apple Appstore

Download Dig This! From The Google Play Store

Flick Pool Star - Mindstorm Studios

Flick pool Star – Mindstorm Studios

Clear the table and become a Pool Star! Solve challenging puzzles and unlock multiple tables! Super addictive with simple controls…

Download Flick Pool Star on the Apple Appstore

i Peel Good - Lion Studios

i Peel Good – Lion Studios

How smooth are you? WILD ADDICTING. Offline Mode. Oddly Satisfying…

Download i Peel Good on the Apple Appstore

Download i Peel Good From The Google Play Store

Jetpack Jump - Kwalee

Jetpack Jump – Kwalee

Fly high in Jetpack Jump to reach new places waiting to be discovered! Soar into the sky, make sure you use all your jetpack fuel to go the distance…

Download Jetpack Jump on the Apple Appstore

Download Jetpack Jump From The Google Play Store

Made Possible - Voodoo

Made Possible – Voodoo

The impossible? Made possible. Make your way through a series of cool 3D visual puzzles and create mind-bending impossible objects along the way…

Download Made Possible on the Apple Appstore

OnPipe - SayGames LLC

OnPipe – SayGames LLC

Slicing soap, flakes, grass has never been so satisfying and breathtaking . Enjoy the destruction! Hold to slice things, watch out for the obstacles!…

Download OnPipe on the Apple Appstore

Download OnPipe From The Google Play Store

roadcrash.io - Lucky Kat Studios

roadcrash.io – Lucky Kat Studios

Crash all the cars on your way to the finish line! Bump them off the road and merge cars in your garage to unlock even more powerful ones!…

Download roadcrash.io on the Apple Appstore

Download roadcrash.io From The Google Play Store

Shape Shifter 3D - Voodoo

Shape Shifter 3D – Voodoo

Shift your shape to avoid obstacles and try to beat all the levels !…

Download Shape Shifter 3D on the Apple Appstore

Drop & Smash - Kwalee

Drop & Smash – Kwalee

Drop & Smash is a game where you drop items onto objects below in order to break them. Upgrade your height and power to inflict more damage…

Download Drop & Smash on the Apple Appstore

Download Drop & Smash From The Google Play Store

Colored Tunnel - Vladislavs Sirjevs

Colored Tunnel – Vladislavs Sirjevs

Roll your way through the color tunnel. Hit ONLY blocks that are the same color as you. Watch out – you switch colors in the blink of an eye…

Download Colored Tunnel on the Apple Appstore

Stickman Riders - MADBOX

Stickman Riders – MADBOX

Ready, steady, go ! Get coins to go faster. Take the boost pad to jump higher. Be first to win special races and achieve new skins !…

Download Stickman Riders on the Apple Appstore

Download Stickman Riders From The Google Play Store

Icing on the Cake - Lion Studios

Icing on the Cake – Lion Studios

From the makers of I Peel Good, Icing on the Cake is your next obsession. Test your cake decorating skills! Easy to play, but don’t miss a spot…

Download Icing on the Cake on the Apple Appstore

Download Icing on the Cake From The Google Play Store

Slippery Slides - Crazy Labs

Slippery Slides – Crazy Labs

The race is on, and it’s a slippery slope! You know how they say nice guys finish last? Well, don’t be a nice guy! Start each level last and finish 1st!…

Download Slippery Slides on the Apple Appstore

Download Slippery Slides From The Google Play Store

Rolling Domino - Lion Studios

Rolling Domino – Lion Studios

Aim at one domino and shoot it to strike all down! Challenge different levels and see what surprise are waiting for you after the dominos fall…

Download Rolling Domino on the Apple Appstore

Download Rolling Domino From The Google Play Store

Army Clash - Voodoo

Army Clash – Voodoo

Create the perfect formation, increase your army, and tap at the right strategic time to win against all your opponents. You will be the winner…

Download Army Clash on the Apple Appstore

Download Army Clash From The Google Play Store

Commuters! - Voodoo

Commuters! – Voodoo

Push your bus to the limit! Fill but don’t explode! Live the best traveling experience!…

Download Commuters! on the Apple Appstore

Download Commuters! From The Google Play Store

Runway Rider! - Appsolute Games LLC

Runway Rider! – Appsolute Games LLC

Move your runway side to side to land your planes, but be quick before your planes land in the sea or the enemy missiles and bombs destroy your runway!…

Runway Rider! on the Apple Appstore

Sandwich! - Popcore GmbH

Sandwich! – Popcore GmbH

It’s your job to combine bread with lettuce, tomato, salmon, cheese, onion, and many more toppings. Unlock ingredients as the levels get harder!…

Download Sandwich! on the Apple Appstore

Download Sandwich! From The Google Play Store

The Real juggle - Lion Studios

The Real Juggle – Lion Studios

Put your juggling skills to the test! Freestyle and channel your inner pro in The Real Juggle. How long can you keep the ball in the air?…

Download The Real Juggle on the Apple Appstore

Download The Real Juggle From The Google Play Store

Color Hole 3D - Good Job Games

Color Hole 3D – Good Job Games

Once again, your newest addiction comes in 3D! Clear the board & do not pull other Colors in, that is it!…

Download Color Hole 3D on the Apple Appstore

Download Color Hole 3D From The Google Play Store

Path Painter - Voodoo

Path Painter – Voodoo

Complete each level by painting all the paths. Tap to make each person run. Be careful, don’t let the people collide!…

Download Path Painter on the Apple Appstore

Download Path Painter From The Google Play Store

Crazy Climber! - MOONEE PUBLISHING LTD

Crazy Climber! – MOONEE PUBLISHING 

Set off on a new climbing adventure. Climb the worlds most dangerous cliffs, race against others. Win bonus levels and be the best climber…

Download Crazy Climber! on the Apple Appstore

Download Crazy Climber! From The Google Play Store

Soccer Pinball Pro - Sebastian Barrotta

Soccer Pinball Pro – Sebastian Barrotta

Soccer Pinball: an electrifying blend of two classic games! Take your shot at becoming the MVP you were destined to be in Exhibition or Season Mode…

Download Soccer Pinball Pro on the Apple Appstore

Uphill Run - Voodoo

Uphill Run – Voodoo

Race to the top of the hill to become the KING and shoot balls at other players. Be the king of the hill longest to win this fun multiplayer game…

Download Uphill Run on the Apple Appstore

Collect Cubes - Alictus

Collect Cubes – Alictus

Move around and knock over 3D cube buildings. Bring all pieces to your core to level up…

Download Collect Cubes on the Apple Appstore

Download Collect Cubes From The Google Play Store

Get in Shape - Ketchapp

Get in Shape – Ketchapp

Pass through all the different shapes in order to go as far as possible and beat your friends. The further you go, the harder the challenge!…

Download Get in Shape on the Apple Appstore

Download Get in Shape From The Google Play Store

Zipline 3D - Voodoo

Zipline 3D – Voodoo

Race your way through the skies in this epic zip line racing experience. Catch the boosts and perform awesome tricks in the air if you want to finish first!…

Download Zipline 3D on the Apple Appstore

Fun Race 3D - Good Job Games

Fun Race 3D – Good Job Games

From folks who brought you Run Race 3D.
 Full parkour experience with tons of unique levels. Race with others, achieve levels, unlock new characters…

Download Fun Race 3D on the Apple Appstore

Download Fun Race 3D From The Google Play Store

Cannon Shot! - SayGames LLC

Cannon Shot! – SayGames LLC

Fill all the buckets with balls to complete a level. Use your finger to move various objects to change the direction of the balls you shoot. Aim smart!…

Download Cannon Shot! on the Apple Appstore

Download Cannon Shot! From The Google Play Store

Cleon - Warrior Fall - Gismart

Cleon – Warrior Fall – Gismart

This is Cleon, and it’s down to you to smash your way through monsters, demons, in an epic adventure that pits the player against the underworld…

Download Cleon - Warrior Fall on the Apple Appstore

Download Cleon - Warrior Fall From The Google Play Store

Flip Dunk - Voodoo

Flip Dunk – Voodoo

Tap to jump and then hold your finger while in the air to flip…

Download Flip Dunk on the Apple Appstore

Download Flip Dunk From The Google Play Store

Jelly Shift - SayGames LLC

Jelly Shift – SayGames LLC

Shift the jelly up and down to change its form. Make sure to shape the jelly correctly so it can fit through the obstacles. Be the first to beat all levels…

Download Jelly Shift on the Apple Appstore

Download Jelly Shift From The Google Play Store

Leaf Blower 3D - Voodoo

Leaf Blower 3D – Voodoo

Clearing away leaves has never been so satisfying. With simple one touch control Leaf Blower 3D has brought the satisfaction right to your fingertips…

Download Leaf Blower 3D on the Apple Appstore

Download Leaf Blower 3D From The Google Play Store

Downhill Chill - Raketspel AB

Downhill Chill – Raketspel

Experience the thrill of ski racing downhill at a dangerously high speed. Make flips, upgrade your racer and knock down the competition to finish ahead!…

Download Downhill Chill on the Apple Appstore

Forge Ahead - Be a Blacksmith - Lion Studios

Forge Ahead – Be a Blacksmith – Lion Studios

Strap on your boots and forge ahead! Mine metals, hammer them into shape, and forge the best swords you can!…

Download Forge Ahead - Be a Blacksmith on the Apple Appstore

Download Forge Ahead - Be a Blacksmith From The Google Play Store

Happy Hockey! - Gismart

Happy Hockey! – Gismart

Hockey-based action puzzler that’s all radical and totally free to play. Grab your stick and hit the ice, this is the sports game you’ve been waiting for!…

Download Happy Hockey! on the Apple Appstore

Download Happy Hockey! From The Google Play Store

Zombie Royale - Ketchapp

Zombie Royale – Ketchapp

Journey through the zombie apocalypse, choose from an insane arsenal of powerful weapons and do whatever you want!…

Download Zombie Royale on the Apple Appstore

Download Zombie Royale From The Google Play Store

Traffic Turn - Voodoo

Traffic Turn – Voodoo

Tap and guide queued vehicles into the highway traffic, incoming vehicles won’t wait for you. Get extra points for inserting multiple cars in a row…

Download Traffic Turn on the Apple Appstore

Stencil Art - Spray Masters - Lion Studios

Stencil Art – Spray Masters – Lion Studios

Come unlock your hidden painting skills. Become a master artist. Just play and spray!…

Download Stencil Art - Spray Masters on the Apple Appstore

Download Stencil Art - Spray Masters From The Google Play Store

Color Fill 3D - Good Job Games

Color Fill 3D – Good Job Games

Once you start, you will never stop playing. Just one objective: Fill the board. Play by swiping your finger, avoid obstacles, cover all of the board to win…

Download Color Fill 3D on the Apple Appstore

Download Color Fill 3D From The Google Play Store

Bouncy Hills - Ketchapp

Bouncy Hills – Ketchapp

Thrills and spills, epic wins, fails and tricks in endless Bouncy Hills assault courses to compete with your friends and gain records…

Download Bouncy Hills on the Apple Appstore

Download Bouncy Hills From The Google Play Store

Domidle - Dmytro Sokhan

Domidle – Dymtro Sokhan

Drop domino lines and become rich. Earn money and open new exiting levels…

Download Domidle on the Apple Appstore

Off the Rails - Kwalee

Off the Rails 3D – Kwalee

It’s all about the timing! Make sure you conserve your fuel when going down hill and watch your speed so that you don’t go flying off the track…

Download Off the Rails on the Apple Appstore

Download Off the Rails From The Google Play Store

Blockbuster! - Voodoo

Blocksbuster! – Voodoo

Destroy complex block buildings by swallowing them with the hole. Be careful not to catch the bomb! Easy-to-learn controls and addictive gameplay flow…

Download Blocksbuster! on the Apple Appstore

Download Blocksbuster! From The Google Play Store

Split Balls 3D - Homa Games

Split Balls 3D – Homa Games

Do you think you can collect all the balls for each level and beat the record? Finish all the levels, unlock new balls and different colors…

Download Split Balls 3D on the Apple Appstore

Download Split Balls 3D From The Google Play Store

Basket Race 3D - MADBOX

Basket Race 3D – MADBOX

Suit up and get ready for the funniest basketball race ever! Score as fast as possible to advance and be the first to finish the race!…

Download Basket Race 3D on the Apple Appstore

Download Basket Race 3D From The Google Play Store

Sticky Block - Voodoo

Sticky Block – Voodoo

Stick blocks on your block and make your block bigger. Good shape and size of block will be help for winning the level…

Download Sticky Block on the Apple Appstore

Download Sticky Block From The Google Play Store

Battle Disc - SayGames LLC

Battle Disc – SayGames LLC

Throw the disc and eliminate your opponents defences. But be carefull…if he catches the disc, he will throw it back…

Download Battle Disc on the Apple Appstore

Download Battle Disc From The Google Play Store

Crazy Shopping - Kwalee

Crazy Shopping – Kwalee

Crazy Shopping will have you in hysterics! This fun, crazy shopping game uses ragdoll physics to create as much chaos while you shop!…

Download Crazy Shopping on the Apple Appstore

Download Crazy Shopping From The Google Play Store

Spinning Blades - Voodoo

Spinning Blades – Voodoo

Collect blades and use your spin to slay your enemies in this furious sword mayhem! Who will survive in this crazy battle of guts and steel?…

Download Spinning Blades on the Apple Appstore

Big Battle 3D - Kwalee

Big Battle 3D – Kwalee

Big Battle 3D is a fun and addictive game where you build up your army to storm the castles and watch them fight!…

Download Big Battle 3D on the Apple Appstore

Download Big Battle 3D From The Google Play Store

Crazy Kick! - Voodoo

Crazy Kick! – Voodoo

Overtake your opponents, move swiftly and shoot goals! Dribble, pass and kick. Real football experience complete with easy controls…

Download Crazy Kick! on the Apple Appstore

Download Crazy Kick! From The Google Play Store

Sand Balls - SayGames LLC

Sand Balls – SayGames LLC

Make a path for your balls by moving your finger. Avoid and crash obstacles. Get as many balls to finish as you can…

Download Sand Balls on the Apple Appstore

Download Sand Balls From The Google Play Store

Farmers.io - Voodoo

Farmers.io – Voodoo

Enter the field, harvest as much as you can, and steal resources from others farmers in this unique snake farming game…

Download Farmers.io on the Apple Appstore

Download Farmers.io From The Google Play Store

BlackShip Royale - Cube Games

BlackShip Royale – Voodoo

Be a part of the amazing caribbean experience. Thousands of Ship Upgrades and great environment design…

Download BlackShip Royale on the Apple Appstore

Push'em all - Voodoo

Push’em All – Voodoo

Trace your way to the end of the level and push the enemies with your stick on the way! Move your character and make all the enemies fall down…

Download Push'em All on the Apple Appstore

Download Push'em All From The Google Play Store

What is a Core Loop in a Mobile Game?

 

So what exactly is meant by the ‘Core Loop’ and why is it so important?

 

The core loop is essentially the very heartbeat of your game. It is a series or chain of actions that is repeated over and over as the primary flow your players experience.

 

So let’s take a city builder as an example. I have to earn coins to craft various items and only once I’ve crafted my items, does my Town grow. I then rinse and repeat this process and my Town becomes a City. I want a City full of nice new buildings, so I complete the loop and I get my reward. It’s the core essence of why we return to play games over and over again.

Let’s take a look at a couple more examples.

Clash of Clans

Now I’m sure you’ve heard of Clash of Clans or played it at some time.

Clash of clans core loop goes like this:

Collect Coins & Elixir :  Build your clan/settlement :  Expand your Troops & battle to win more coins/elixir. This goes around and rinses and repeats, but the aim stays the same, Collect / Build / Expand.

 

Supercell Clash of Clans Core Loop

Of course, there is an absolute ton of other stuff that goes on in within the game, but this is the core loop, the base from which it all works around. A genius game that has thousands of followers all over the world.

Now, clearly, Clash of Clans is a super complicated game under the bonnet, and most casual games don’t come remotely close in terms of complexity, although they hold the same game loop theory.

Stack by Ketchapp

So let’s take a look of what a casual game core could look like, and let’s use Ketchapps Stack as an example.

 

Ketchapp Stack Core Loop

So as you can see, it’s not hugely different from Clash of Clans in essence, slightly more basic of course, but these loops are present in every game you’ll see.

Play /  Earn diamonds /  Replay to earn more coins to unlock new game themes.

 

So why is this important to you?

Your core loop is essentially the very heartbeat of your game. Once you have firmly settled on this core loop, you can start to expand on this and also ensure that your gameplay doesn’t deviate too much from the actual purpose of the game itself.

In short, it’ll keep you in check so the majority of things you add to your game will stay true to this loop. Once you have this solid foundation, you can start to think about your game structure.

So the base to any game will work something like this :

The Actions in your game.

The Rewards the players receive.

Unlock new characters or new level and progress.

Or simply looked at from a players point of view, your core loop will be :

What do I collect/do : What are my rewards : How do I progress?

 

What about the Game Story?

Well, I’m pretty sure many would not clump these 2 fundamentals together in one post, and there’s certainly arguments for not doing so, but as we’re focussing really on casual mobile games, rather than traditional console or PC games, stories are often non-existent. They’re just really not applicable for casual phone games.

When we look at most of the top casual games on the App Stores, a huge majority of them are high score chasers. If they are not high score chasers, then most likely they are level based or stage based, so, for me, the story actually is the core loop itself.

Final Thoughts

Once you understand the core loop and the critical part it plays in the designing of your game, you’ll have a super solid base around which to build your project. If well designed, your core loop will invoke a sense of achievement, engagement and keep your players motivated and challenged with layers of difficulty added as your game progresses.

This is the essence of great game design.