How to Create a Hyper Casual Game Colour Palette

Creating the perfect hyper casual game colour palette is an essential yet often tricky part of the game creation process.

Get it right and you can create a visual experience that will delight your players. Get it wrong and at worst you can potentially confuse your players and have them bail fast.

In this post we’ve compiled our top tips for choosing a winning hyper casual game colour palette along with collating all the most successful, most downloaded hyper casual games and icons for the first half of 2021.

So let’s find the perfect colour palette for your hyper-casual or casual game.

Table of Contents

What are Colour Palettes in Games?

When we think of colour palettes we all have a pretty good idea what that means. It’s a universal design term that spans across most industries and, whilst there are nuances, in game design it’s a set of predefined colours that are typically linked to game rules.

A palette of 5 colours is most common and, whilst this is by no means set in stone and a guide rather than a rule, it’s a solid place to start. When considering your games colour palette consistency is key.

For example: Green is Good, Red is bad, Blue is a platform etc etc.

Picking a Colour Palette for Your Hyper Casual Game

We don’t recommend simply lifting the examples below and using them directly in your game but you can certainly use these to understand why they work and as a base to start from.

We won’t be diving into any colour theory in this post, however when choosing your colour palette, it’s important to consider how colours affect your games feel and vibe.

Colours have meanings and emotions associated with them

  • – Red is for danger, energy and passion
  • – Orange is for enthusiasm, youth and creativity
  • – Green is for harmony, nature and growth
  • – Blue is calming, cool and intelligence
  • – Purple is for spirituality, mystery and luxury

For a full breakdown we highly recommend checking out this post where they dive deep into colours and their meanings.

Hyper Casual Game Colour Palette Considerations

Hyper Casual Game - Color Palette Example - Samurai Flash

Before we take a look at some of the best performing hyper casual games and their chosen colour palettes, there’s one important factor for you to consider.

Almost without exception, you’ll need to separate your game action focus from your environment or background.

In the example above we’ve the taken the awesome Samurai Flash published by Supersonic Studios. The first screenshot ( Blue background ) is the original colour palette.

On the 2nd and 3rd screenshots we’ve altered the background colours to illustrate how the main game action ( player character, baddies and platforms ) remain high contrast and vibrant regardless of the base colour. 

You’ll want to keep your backgrounds muted to ensure they don’t distract from the core game loop as their sole purpose is to sell your games universe to the player.

It’s also worth mentioning that around 300 million people in the world have colour vision deficiency, or colour blindness ( around 8% ), so by ensuring a high contrast gameplay focus, this doesn’t impair their experience and keeps your game accessible to all.

In general for hyper-casual games, choose a bright, vibrant and clear contrasting colour palette.

Top Hyper Casual Games Colour Palettes

Based on monthly download data compiled from Sensor Tower for Q1 and Q2 of 2021, we’ve handpicked all the Hyper-Casual games that made the Top 10. These are the games most dowloaded aggregated from both the Apple App Store and Google Play store.

Using the Adobe Color Wheel tool, we took a screen grab of all the “product page” screenshots to achieve the overall colour palette based on the publishers marketing assets.

Of course, often there are different colours depending on the level you’re playing but we feel this is an accurate assumption based on these collated screenshots along with our knowledge of the games.

We’ve also recorded the colour palette of the games icon and the overall monthly download position.

Join Clash 3D

Top 10 Overall Monthly Download Position:

January

1

February

1

March

1

April

7

May

June

Join Clash 3D - SUPERSONIC STUDIOS LTD

Game Icon Colour Palette
Supersonic Studios

#0487D9

#0FB2F2

#F2E205

#F2CB05

#F29F05

Join Clash 3D - SUPERSONIC STUDIOS LTD

Average In-Game Colour Palette

#CE4BF2
#E1D5F2
#7552F2
#50B4F2
#F2B705

DOP 2: Delete One Part

Top 10 Overall Monthly Download Position:

January

3

February

6

March

April

May

June

DOP 2 Delete One Part - SayGames LTD

Game Icon Colour Palette
SayGames LTD

#F2E74B

#F2BE22

#BF5B04

#F2BEA0

#592519

DOP 2 Delete One Part - SayGames LTD

Average In-Game Colour Palette

#F2528D

#8CD91A
#F2F2EB
#F2CA50
#D9601A

Sushi Roll

Top 10 Overall Monthly Download Position:

January

4

February

March

April

May

June

Sushi Roll 3D - SayGames LTD

Game Icon Colour Palette
SayGames LTD

#D91A4D

#72F25E

#F2BE22

#F26E22

#F21F0C

Sushi Roll 3D - SayGames LTD

Average In-Game Colour Palette

#BF3475
#05DBF2
#05F2F2
#F29B30
#F25C05

Roof Rails

Top 10 Overall Monthly Download Position:

January

6

February

March

April

May

June

Roof Rails - Voodoo

Game Icon Colour Palette
Voodoo

#6443D9

#4AB0D9

#49E1F2

#F2A663

#F25D50

Roof Rails - Voodoo

Average In-Game Colour Palette

#EF41F2
#579AF2
#57B7F2
#52D5F2
#52BF04

Phone Case DIY

Top 10 Overall Monthly Download Position:

January

7

February

7

March

8

April

May

June

Phone Case DIY - Crazy Labs

Game Icon Colour Palette
Crazy Labs

#F2075D

#F279EA

#A127F2

#3DBFF2

#F2BE22

Phone Case DIY - Crazy Labs

Average In-Game Colour Palette

#F241C3
#BC3DF2
#5BF244
#F2E205
#F2AB91

Oh God!

Top 10 Overall Monthly Download Position:

January

8

February

March

April

May

June

Oh God! - Alictus

Game Icon Colour Palette
Alictus

#169EF2

#13B3F2

#05DBF2

#F2A007

#F26D3D

Oh God! - Alictus

Average In-Game Colour Palette

#0455BF
#3098F2
#F2E30F
#F2CD5E
#F20505

Hit Master 3D

Top 10 Overall Monthly Download Position:

January

9

February

March

April

May

June

Hit Master 3D - AI Games FZ

Game Icon Colour Palette
AI Games FZ

#F2274C

#0CC8F2

#0FDBF2

#13F2F2

#F27127

Hit Master 3D - AI Games FZ

Average In-Game Colour Palette

#277FF2
#1BA0F2
#93F205
#F2B33D

#F26938

Stacky Dash

Top 10 Overall Monthly Download Position:

January

10

February

March

April

May

June

Stacky Dash - SUPERSONIC STUDIOS LTD

Game Icon Colour Palette
Supersonic Studios

#F2BBCF

#D99AD5

#A360BF

#44E1F2

#F2E8B6

Stacky Dash - SUPERSONIC STUDIOS LTD

Average In-Game Colour Palette

#F291D0
#77E6F2
#078C7F
#F2C335
#F27C38

High Heels

Top 10 Overall Monthly Download Position:

January

February

2

March

4

April

2

May

8

June

High Heels - Zynga Inc

Game Icon Colour Palette
Zynga Inc

#2947F2

#2E5FF2

#418EF2

#63CAF2

#F26457

High Heels - Zynga Inc

Average In-Game Colour Palette

#8F49F2
#3889F2
#66B1F2
#F2C791
#F25749

Girl Genius

Top 10 Overall Monthly Download Position:

January

February

3

March

April

May

June

Girl Genius - Lion Studios

Game Icon Colour Palette
Lion Studios

#6BF2D9

#D97C2B

#F2CDAC

#733E20

#260101

Girl Genius - Lion Studios

Average In-Game Colour Palette

#4B4E57
#F1230B
#ABA499
#F2D479
#F28444

Giant Rush!

Top 10 Overall Monthly Download Position:

January

February

8

March

7

April

May

June

Giant Rush! - TapNation

Game Icon Colour Palette
TapNation

#BD4BBF

#4F5F73

#38BDF2

#D9D04E

#BF9515

Giant Rush! - TapNation

Average In-Game Colour Palette

#AC44F2

#42A0F8

#FAD800

#49414C

#02B615

Water Sort Puzzle

Top 10 Overall Monthly Download Position:

January

February

9

March

10

April

May

June

Water Sort Puzzle - IEC GLOBAL PTY LTD

Game Icon Colour Palette
IEC Global Pty Ltd

#2E4BF2

#4DBF49

#F2C53D

#D92525

#F2F2F2

Water Sort Puzzle - IEC GLOBAL PTY LTD

Average In-Game Colour Palette

#F25C78
#8041BF
#C3B6F2
#FEDB7F
#278EF7

Blob Runner 3D

Top 10 Overall Monthly Download Position:

January

February

10

March

April

May

June

Blob Runner 3D - Zynga Inc

Game Icon Colour Palette
Zynga Inc

#F21D56

#270F59

#A38DF2

#5B44F2

#BCB3F2

Blob Runner 3D - Zynga Inc

Average In-Game Colour Palette

#F23054
#8435F2

#05C7F2

#F2E085
#F29057

Sculpt People

Top 10 Overall Monthly Download Position:

January

February

March

9

April

May

June

Sculpt People - Crazy Labs

Game Icon Colour Palette
Crazy Labs

#E89BF2

#D672F2

#DB88F2

#F2C84B

#F2C0A2

Sculpt People - Crazy Labs

Average In-Game Colour Palette

#41AEF2
#B3DAF2
#04BF68
#A6523F
#592A2A

Bridge Race

Top 10 Overall Monthly Download Position:

January

February

March

April

1

May

2

June

2

Bridge Race - SUPERSONIC STUDIOS LTD

Game Icon Colour Palette
Supersonic Studios

#F20519

#2793F2

#38BDF2

#44E1F2

#F2B705

Bridge Race - SUPERSONIC STUDIOS LTD

Average In-Game Colour Palette

#705CF2
#5CD7F2
#27F245
#F2F0D0
#D93B3B

Going Balls

Top 10 Overall Monthly Download Position:

January

February

March

April

8

May

9

June

Going Balls - SUPERSONIC STUDIOS LTD

Game Icon Colour Palette
Supersonic Studios

#1B8EF2

#7EF2F2

#62D969

#67F227

#D9AC84

Going Balls - SUPERSONIC STUDIOS LTD

Average In-Game Colour Palette

#3D9DF2
#49C2F2
#44D2F2
#72BF3B
#D9A273

Hair Challenge

Top 10 Overall Monthly Download Position:

January

February

March

April

May

1

June

3

Hair Challenge - Rollic Games

Game Icon Colour Palette
Rollic Games

#BF2A45

#D64AD9

#3D79F2

#5CB9F2

#F2BB16

Hair Challenge - Rollic Games

Average In-Game Colour Palette

#F26BC3
#85AAF2
#9BC1F2
#50F2F2
#F2CB57

Paper Fold

Top 10 Overall Monthly Download Position:

January

February

March

April

May

3

June

Paper Fold - Good Job Games

Game Icon Colour Palette
Good Job Games

#488C03

#95D904

#F2E205

#F2C094

#8C3211

Paper Fold - Good Job Games

Average In-Game Colour Palette

#865FD9
#66D9B8
#0BD904
#F2CF66
#F2B279

Makeover Run

Top 10 Overall Monthly Download Position:

January

February

March

April

May

10

June

Makeover Run - MOONEE PUBLISHING LTD

Game Icon Colour Palette
Moonee Publishing Limited

#7A70E9

#E82287

#77B9F2

#77F2F2

#F3EBF8

Makeover Run - MOONEE PUBLISHING LTD

Average In-Game Colour Palette

#F2506E

#9E91F2

#99E2F2
#9CF25E
#F2CD5E

Count Masters

Top 10 Overall Monthly Download Position:

January

February

March

April

May

June

1

Count Masters - Tap2Play LLC

Game Icon Colour Palette
Tap2Play LLC

#023059

#4BC3F2

#5CD7F2

#F28972

#F25050

Count Masters - Tap2Play LLC

Average In-Game Colour Palette

#2EBBF2
#4BD4F2
#13F2F2
#F22929
#F2F2F2

Body Race

Top 10 Overall Monthly Download Position:

January

February

March

April

May

June

4

Body Race - Gismart

Game Icon Colour Palette
Gismart

#05AFF2

#05DBF2

#09A603

#F2CB05

#F28A2E

Body Race - Gismart

Average In-Game Colour Palette

#B980F2
#85A0F2
#B0BAD9
#5CF2E3
#F2CE1B

Bag to Fit

Top 10 Overall Monthly Download Position:

January

February

March

April

May

June

6

Game Icon Colour Palette
Voodoo

#914BF2

#1BA0F2

#91E9F2

#3EF238

#F2AB6D

Bag to Fit - Voodoo

Average In-Game Colour Palette

#139DF2
#94D7F2
#51F24B
#F2D479
#F28444

Hyper Casual Game Icon Colour Palettes

We’ve gone ahead and mapped the icon and screenshot hex values onto colour wheels. Whilst this is not a true reflection of the exact tones, hues, luminosity and vibrance, it’s an accurate way for a general overview.

Hyper Casual Games Colour Palette - Icons

It’s clear that blue and orange hue’s are most common for both icon and in-game palette choices.

These are complimentary colours and are used heavily in film production. If you keep a look out for this palette in the next movie you watch you’ll begin to notice it absolutely everywhere and it’ll be hard to unsee!

It makes perfect sense as there’s a strong correlation between icon and game.

Typically your games icon should be a true reflection of your games content but this is something you should be constantly testing.

Be sure to check your game icon first by using our very own Game Icon Tester over at AppSparky.com.

Hyper Casual Gameplay Colour Palettes

Hyper Casual Games Colour Palette - Screenshots

Top 15 Colour Palette tools for Game Design

There’s plenty of online colour palette tools out there for creating your own or downloading pre-made sets. It really comes down to which works best for you and most importantly, selecting the appropriate mood and tone you’re going for.

Here’s our favourite list of colour palette generators and tools.

Colour Lovers
Adobe Colour Wheel
Coolors
Colrd
Paletton
Colorsupplyyy
Colorhunt
Colormind
iColor Palette
Brand Colors
Color Designer
Canva Color Palette
Khroma
Mycolor Space
Learn Design Color Picker

Wrapping up Hyper Casual Game Colour Palettes

If you’re feeling stuck and your games colours are just not feeling right, take inspiration from our examples that have had millions and millions of downloads.

By using the online palette generators and tools, these can be an excellent starting point and a huge source of inspiration.

Just remember, when thinking about your games colour palette, adopting the rule of “opposites attract” can be a great place to start and ensure the colours feel “right” for the game you’re creating.

Look at the colour wheels and see how the blue and oranges live on the opposite sides and above all, don’t be afraid to try different combinations.

Level Up Your Hyper Casual Game Design

If you want to dive deeper into the world of Hyper Casual Games then we have you covered.

Academy Membership includes Academy StoreSpy, Hyper Casual Elite, Academy Live, all our workshops, tools and courses covering every aspect of powerful, effective and creative hyper casual game design techniques.

We love it, our Academy Members love it and we think you’ll love it too.

Click here to get started and we’ll see you inside the Academy.

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