We had an interesting question come in this week from Podcast listener Stuart, so we decided to have a chat about just how essential having a website and press kit is for your games.
“I’m half way through building my game and I’m starting to have a think about marketing. Do I need a website and press kit for my game and is it something worth doing anyway?”
Great question! So, at this point it really does depend on what your goals are for the game you’re building. If you’re a hobbyist game maker and just love the process and creation, you may feel you want to create a community around your project, and building a website about your game can be a lot of fun and a great way to engage fellow hobbyist, game creators and potential players and fans.
Now, if on the other hand, you are looking to sign a publishing deal, or pitch to Apple for one of their feature spots in “New Games We Love”, then having a website and press kit, is for us, pretty much a no brainer.
Mobile Game Website
People tend to think that a dedicated website for their game must be hugely complicated tech project. Truth is, for the most part, are super easy to put together and take very little time to set up.
There’s are a ton of templates on the market which make the whole process quick and simple to do. This by no means has to be elaborate, just a landing page with your game video, game description, icon, screenshots, release date and perhaps a few gifs.
Is it all really worth doing? We know for sure that when we pitched Apple with our first game from RisingHigh Studio ( our first solo launch ) that someone from the Apple Team visited our website. So for us, it’s definitely worth it! Would it have made any difference if we hadn’t of bothered, we’ll never know for sure, but in our book it’s a box ticked, and we always like to be ready and cover any possibilities.
We’d certainly recommend anyone wanting to go this route to take a little extra time in putting together a website. It’s also great to see all your hard work displayed on your own landing page and adds that professional touch.
If you’re looking for any press coverage for your game this is where your website can come into its’ own. It will make it easy for any journalist to visit your page and be able to download assets along with all your games information. Basically, everything they need to produce their article lickety spilt!
Journalists often have a set quota of articles they need to produce for daily deadlines. By providing everything at their fingertips, this can potentially be the difference between picking your pitch over that of Joe “Not so Awesome Game” Smith, who hasn’t taken the time and effort to package up his project at all.
Mobile Game Press Kit
So what exactly do I need for my barebones Press Kit?
App Preview Video.
Platform Release Information ( App Store / GooglePlay / Amazon / Steam etc… ).
Price ( Paid / Freemium ).
Game Title and Description.
The beauty of this is that you’ve already done all the hard work upfront. Your assets and copy are required as par for the course when submitting to the stores and platforms. Make the most of them, re-purpose them and squeeze everything you can out of them. Gather them all together, zip them up and make yourself a Press Kit. Easy 🙂
Once you’ve pulled everything together, a simple “Download Press Kit” link pointing to all your goodies will see you done.
When your game goes live, be sure to include a direct link to the stores too.
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