Creating Killer Screenshots

010: Top 10 Tips and Tricks for Creating Killer Converting App Store Screenshots.

Game Dev Podcast - 010 - Killer Game Screenshots

With just a few precious seconds to grab players attention, your screenshots need to pack a punch and convince them to hit that get button. As the old adage goes, “A picture is worth a thousand words” and for your App Store screenshots, this is most certainly true.

This week we discuss how to create enticing, informative and exciting screenshots so you can master the art of how to fully show off your games potential. Our Top 10 best practices for designing your killer visuals will guide you through all the do’s and don’ts when it comes to creating App Store screenshots.

Whether it’s including Marketing Strap lines, highlighting key aspects and features or even creating a mini tutorial, our Top 10 Tips and Tricks for creating awesome App Store screenshots will boost your conversion rates and get you more people downloading your fresh new mobile game.

Highlights, Quick Wins & Takeaways:

1. Always show off the most exciting parts of your games

Think Action Shots, Explosions, Movement “Swooshes”.

2. Include Characters if you have them.

3. Add banners to explain to benefits and features.

( 3 to 5 Words is usually best, keep it short n snappy )

( Think about translation + professional services ( Gengo & Onesky ) )

4. Consider using a story or tutorial sequence to explain the gameplay

5. Add variety, make sure all your screenshots are different

6. Use all 10 screenshot space now available in the Apple App Store.

7. Don’t use stretched images.

8. Avoid including UI screens unless they’re interesting or look really cool.

9. Remove Banners and Status bars.

10. Ensure you Check for Typo’s and Grammar.

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Kevin & Jilly RisingHigh Academy