018: Top 5 Hacks to Stay Motivated When Building Your Games.

Episode 018 - Finding Motivation

This week we discuss our Top 5 hacks to ensure you stay motivated during your game development cycle. Keeping energised and focussed is critical to meeting those deadlines, however loose they may actually be. We all struggle with motivation from time to time, it’s inevitable, however  you can definitely influence your own motivation if you can actually figure out what you want, set and commit to your goals and try and push through those difficult phases.

Make That Commitment

Set the goal and just start! Often starting off can be the biggest hurdle. Once you have something working and moving, the hurdle will suddenly feel less of a huge obstacle. Often, and especially if you’re a solo developer, game creation needs to take place between family and / or other work commitments. It’s a very fine balance to achieve.

Try setting a daily / weekly time ( say between 8pm and 10pm ) where this becomes your regular game building session, and don’t deviate from this. Pretty soon you will be accustomed to turning up at your computer and you will start to see results.

Set Bite-Size Achievable Goals

Set small goals. Your frequent progress can be super rewarding when you hit each mini milestone. Write down no more than 3 tasks to complete at any one time as long, exhaustive lists can be massively overwhelming and daunting. These will blast your motivation out of the window so avoid them at all times. Small, manageable lists will move yourself forward faster. Period.

These do not have to be anything major however, but by making 3 small steps in progress each day or session, will move your project along at a healthy, steady pace.

Public Accountability

Write a contract to a friend or you can even make a pledge and donate the proceeds to charity if you lose. This is quite out there and controversial so really depends on your personality type.

There are many people who I know have done this and it works really well for them, but it’s not something I have ever done. That said, there have been plenty of times where we’ve put rewards in the air to motivate us into completely a certain task.

Think of this like a pretend competition:

“If we finish this by 4 o’clock today, then we take tomorrow off – deal?”


“if we can get this done by the end of the week, then we’ll have that fancy dinner”.

Using this Punishment / Reward tactic, albeit slightly left-field is pretty powerful and to be honest, kinda fun. It’s really whatever works for you.

Don’t Break the Cycle or Skip

Turn up everyday no matter what. Showing up and doing something is great to push through any barriers you’re procrastinating over. This is a great way to form that habit of working on your game.

When you begin to string together these consecutive days or sessions, you’re way more unlikely to want to break this sequence that you’ve built up. It’s pretty powerful stuff.  Again, this comes back to habit forming behaviour and well worth experimenting with.

Join a Community

Big Tick! Go you 🙂

Get around likeminded people who won’t let you quit – be vulnerable and open, it actually really helps!

Post your game progress / Set up your own Devlog to track progress and be accountable.

Thank you so much for listening! You’re Awesome.

We truly do appreciate you taking time out of your day to listen and hope you got some value.

If you enjoyed today’s show, it would go such along way if you hit that Subscribe button and also Share via your favourite social networks. You can use any of the buttons you see on this page.

We’d also be forever grateful if you’d consider sparing just a quick minute to:

Leave us an Honest Rating & Review in iTunes.

We always read each and every one personally and it always makes our day!

Thanks so much, Kevin & Jilly.

Kevin & Jilly RisingHigh Academy

013: The 6 Golden Rules & Principles for Effective Game Icon Design.

Episode 013 - The 6 Golden Rules & Principles for Effective Icon Design

How to Design Games Icons & Icon Importance

Your icon is arguably one of your most important assets when it comes to your App Store presence. It is usually the first opportunity to impress potential customers and therefore makes it critical to your overall branding.

When speaking about icons, there is without a doubt some best practices that should not be ignored. Often when we think of icon design, less is usually more. However, the icons main purpose is to fully encompass and capture the very essence of your game.

Ideally, this should be achieved with as few elements and colours as possible. The best rule of thumb, and at the very core of great icon design, is that you should try and head for a single element that is clearly visible when viewed on the device itself.

So let’s go through some best practices and what to keep in mind when designing your icon.


Try to use a single element and keep it simple

Games like Monument Valley execute this particularly well. Whilst they have stunning artwork throughout the game, they focussed entirely on the character and single platform.

Monument & Canabalt Icons

Another great example of the would be Canabalt. The single Pixel character running shows you exactly what to expect from the game.



Choose a limited colour palette that fits

Whilst your game may be super colourful, it’s important not to over complicate your icon, try and pair back where possible. GramGames hit game 1010 has done a great job of this. They could have chose to include many of the pleasing colours, but opted to focus on the single red cube.

1010 & Merged Icons

They also did something similar on their massive hit Merged. The simple tricolour icon is really effective and works particularly well.



Avoid Using Words

Using words on your icon is generally a bad idea as they’ll be particularly hard to read once the icon is scaled down. It’s also mostly redundant as the name of your app is sitting right next to it on the App Store listing. Most bigger brands tend to either use the first letter of their company or just their logo as part of their overall branding, but generally speaking you see this rarely in the gaming categories.

Walking Dead & GTA Icons

The Walking Dead for Instance have chosen to use the title on their icon, as have Rockstar Games with Grand Theft Auto, but these are huge companies with a massive marketing machine in place, here the names and franchises themselves are instantly recognisable and quite honestly, their icons are way less of an important factor.



Avoid Using Photo’s

This is usually more common in the Photo & Video Categories, where it could make more sense, but it’s still a bad idea. Photo’s are non scalable and often will contain unnecessary details.

Ramsey Icon

The only exception could be for celebrity endorsed games where it makes sense to show the Famous Star to sell the game. The approach GLU took for example, is way better solution, here they used a realistic illustration rather than traditional photo.


How To Fail

Being consistent with your icon and aligning it closely to the artwork within your game, is a really good way to gel everything together. This also ensures it wont disappoint the user once downloaded. The last thing you want, is for a user to click on your icon only to discover that your game screenshots don’t match up with the promise on your icon and is essentially a different game altogether. Lets first take a look at a couple of examples, to explain this further.

Scramble Icon


This icon doesn’t look too bad, it’s kinda lively and looks decent enough. I’m thinking it depicts the game as a 3d scrambler, dodging through traffic and maybe has off road tracks.

Going by the exciting Icon, I’m ready to download and I want to have a look at the game screenshots.

So as we can see, the game does not reflect the icon in anyway whatsoever and looks absolutely terrible. As a potential customer I’ll be giving this a big miss, so even though the icon grabbed my attention and I clicked through to the product page, I am now feeling let down. Fail!

Of course this an extreme, albeit sadly all too common example, it does I think show exactly not what to do and something to keep firmly in mind when designing your icon.


How To Succeed

Downwell is a perfect example of successfully using the games art style for the icon. Revolver Digital has produced a cohesive marketing suite that truly brings the essence of the game throughout all it’s assets.


Downwell Screenshot


Super Sharp from 1buttonSarl have also done an incredible job of pairing back their icon and matching it to their in game art style. The simple cut effect on the white square against the blue background, sets expectations perfectly, and once inside the App Store product page, it really feels solid and fully connected.

This is definitely one of the factors that the App Store team look for when viewing a game and considering it for a feature place, and especially a key ingredient for snagging a banner feature.


Super Sharp Screenshot


Limbo is by far one of my all time favourites and its no surprise Limbo is continually re-featured time and time again and has truly earned its place in the App store hall of fame.

Apart from being a great game, Playdead did an absolute stunning job of capturing the games atmosphere and intrigue, then wrapping it all up in a shockingly simple icon.


Limbo Screenshot


The Importance of Scalability

So it’s super important when designing your icon, to ensure that all testing should be carried out by viewing the smallest sized version. Although your icon may look stunningly great at it’s largest resolution, the reality is that your customers will only ever see the icon on an iPhone or iPad.

There are various ways to do this but one simple way is to head over to Homepage


This website was actually built by us for this very purpose. Once your icon is ready, you simply either drag it directly onto the ‘upload icon’ button, or open up a finder window to browse for your icon image. This will take a little while to process and your icons must be in either .png or .jpg format.
Once the upload is complete you will see your icon displayed. As you scroll down the page you will see;

  • Large size icon displayed on different background shades.
  • How our icon will look on the App Store product page on both iPad and iPhone.
  • Viewed on the homepage of both devices, in the Category Section of the App Store.
  • How it will appear in the Top Charts section of the App Store.
  • How it will look on the Homescreen.


You can either drag one of your icons directly onto the upload icon button, or simply click the button and that will open up a finder window for you to browse.

Uploading icons does take a little while to process, and your icons must be in either .png or .jpg format.

The first 3 views will give you an indication of a large size on different background shades. Underneath you’ll start to see the more relevant sizes, the first one being how your icon will look on the App Store product page on both iPad and iPhone.

You’ll also see the homepage of both devices, the Category section of the App Store, Top Charts section and finally on the App Store homescreen.


Getting Feedback

Getting early feedback on your icons is also a great way to see how effective your design is looking. Facebook can work extremely well for this, we do this everytime before launching.

Whilst you can post to any game or Developer Groups you may belong to, I wouldn’t rely solely on these as they are obviously filled with other developers who are generally not your target audience.

We always post to our Company Facebook Page, you can also use your personal profile too and this will attract more of a widespread audience.

Facebook A B Testing

You may want spend $10-20 boosting the post if necessary and run it until the boost runs out. If you’re familiar with Facebook ads, you could also use advanced targeting to really hone in on your ideal demographic.

There are also sites where you can go way deeper for really detailed stats such as ;

These do tend to be quite pricey and I’ve never used any of these personally, as I found Facebook to work well enough to see if we’re on track or not.

So do not under estimate the value of your icon and it’s importance when pitching, especially to Apple. Although I have no firm evidence on this, it is said that the App Store team will take all the Icons from the games that have a chance for a feature place that week, and line them up side-by-side.

They begin to discard any that do not meet their standards, or that simply do not stand out enough to be noticed. How much, or if any of this is true, I’m not sure. But if we put ourselves into the shoes of an App Store Editor once again, this doesn’t sound too unreasonable and a pretty logical way of doing things. Once a week they’ll have to choose the line up, and games will either go in the list or out.

Although a bad icon alone is unlikely to fully hamper your chances, it should be an important part of your process. It’s one of the things that is within your power to control, and you should be heading to create a striking Icon to give you the very best chance of making the list.

From personal experience, and as you’ll begin to notice as you delve deeper into your research tasks, the vast majority of featured games in any given week, will all have an extremely strong and clearly defined icon.


Highlights, Quick Wins & Takeaways:

1. Try to use a single element and keep it simple

2. Choose a Limited Colour Palette that fits

3. The importance of scalability

4. Avoid using words

5. Avoid using Photo’s

6. Get some feedback!

Thank you so much for listening! You’re Awesome.

We truly do appreciate you taking time out of your day to listen and hope you got some value.

If you enjoyed today’s show, it would go such along way if you hit that Subscribe button and also Share via your favourite social networks. You can use any of the buttons you see on this page.

We’d also be forever grateful if you’d consider sparing just a quick minute to:

Leave us an Honest Rating & Review in iTunes.

We always read each and every one personally and it always makes our day!

Thanks so much, Kevin & Jilly.

Kevin & Jilly RisingHigh Academy

Updating Glide – The Full Breakdown


It was always the plan when we started building • Glide to run a fair few updates to game this year. This is a breakaway for us when, in all transparency, we usually build a game and once finished, we simply move onto the next one.

After being featured by Apple in 110 countries, we knew that we had a great foundation to build upon, and within a week or so we added a new “Arcade Mode” along with a Remove Ads In App Purchase, which I’m convinced was a huge mistake on launch.

Arcade Mode


My gut feeling tells me this cost us a few feature spots in the important tier 1 countries, especially in our own back yard here in the UK. In hindsight this is probably one of my biggest mistakes in a long time, and that’s saying something!

But, hey, you live and learn and I never dwell on these things, there’s just no point.

For our next update, I wanted to add some new modes that significantly upped the speed of the game, as whilst the Zen mode was ok, we really wanted to inject a bit of pace 🙂

So, 3 new modes, Blast, Duo & Reverse, each with 20 short levels in each, usually just 1 or 2 actual Buildbox game play scenes.

These are pretty tricky and perfect “bus stop” or “queue” games lasting around 20 seconds each. Hyper Casual to the extreme.

Here’s the Buildbox Mindmap for the new level mode additions. You’ll see the new sections on the left, I’ve re-coloured them to make it stand out more, and the original game on the right, quite a difference!

Updated Buildbox Mindmap

Glide Updated Buildbox Mindmap





Next on the list was the UI and a fresh new look to reflect the new modes. With 20 levels per mode, and of course the new modes themselves, I wanted to do something a little more that just a new button.

This also lends itself really nicely if/when we want to add some new modes into the game, we can simply bolt these on without any major hassle, something you should always be mindful of when creating your games, this can go along way to save you a huge headache further down the line.


Updated UI Screens

Glide Updated UI Screens


Also on the plan was adding a character trophy room, which was actually built inside one of the very first versions of the game but never made version 1.0 for some reason. This idea came up during one of our weekly Live Q&A sessions discussing one of our members games, and after adding a Quick Win Video Training Lesson on how I built it into the Academy just a few days before, I really liked the idea again, so that’s what I did.

But of course, there’s not much point building a new character store without having anything to put in it, so over the next few days I set about building new Glides.  I settled on creating around 20 more, doubling the amount that is currently in the game and these were all created and animated within Photoshop.


New Glides added!


As I mentioned previously, the lack of in app purchases in the game was an issue for me. So it was time to address this further and there’s usually no easier way to add in IAP’s to a game than to lock some of these new characters up, 10 in total, and have them paid.

Character Store/ Trophy Room with In App Purchases

Glide Updated Character Store


With all this new content being added to the game, we needed to make minor UI tweaks to align everything together so all the world select screens looked the same. This was quite a challenge as the Zen Worlds are completed with a 3 Star system, which is unique to this mode. I think we pulled it off successfully. Often the seemingly simple things like this are the hardest to get right.


New Select Zen Worlds UI Screens

Glide Updated Zen Worlds


Next up was a fresh new icon, in for a penny in for a pound as they say, so I knocked up a few variations and just as we teach, posted a few of the variations onto our Facebook Page to get some feedback.


A/B Icon Testing on Facebook

Glide Updated Icon Testing on Facebook


It was a really close call between B & C, we actually like them equally, but we’ve opted for “B” and here’s the version we’ve settled on, for now at least!

You can also view the icon as it will look on the Appstore and devices over at our Free Icon Tester


Glide Updated Version 2 Icon


Summing Up

We’re pretty happy with how the update is shaping up and we’re all but done for this version. We have a ton of play testing to do and some minor fixes here and there, a ton more polishing also, but it will be great to wrap this version up.

It’s taken a little longer than I’d hoped as we’ve been flat out creating content for the Academy, along with finally finishing off our Epic eBook Appstore Foundation which has delayed both Jilly and I dedicating our full attention on this.

We’ll also be creating 2 new App Previews video’s, making 3 in total, for our Appstore product page listing which is one of the great new features coming to iOS 11 real soon.

This should work really well, especially for this game, as we have multiple worlds to show off. Be sure to consider if any of your games could really benefit from having multiple gameplay video’s. Now Apple has given us the option of adding additional App Preview Videos to our Appstore pages, we should really take advantage and use all these available spots.

I’m also considering changing our screenshots too, but we’ll just concentrate on getting this wrapped up so we can move onto the Android version and potentially seek out a publisher for that.

Watch this space! August has been a very busy month 🙂

Academy Inside Extra!

Access our “Watch Us Build Series” inside the RisingHigh Academy.

Discover how to we went from a blank page to concept, building and launching Glide to be featured by Apple in 110 countries without a publisher. Over 50 hours of video with an action plan for your own successful launch.

Not an Academy Member? Click Here to Learn More



Infographic – 10 Stage Formula to Create a Feature Worthy Game


We’ve created this free Infographic PDF download. Feel free to share this and you can use the code snippet below to embed the image on your blog or website.

Embed Code:

<iframe src="" width="1200" height="1900"></iframe>



Here’s The PNG Version
Infographic - 10 Stage Formula to Create a Feature Worthy Game



What is a Core Loop in a Mobile Game?


So what exactly is meant by the ‘Core Loop’ and why is it so important?


The core loop is essentially the very heartbeat of your game. It is a series or chain of actions that is repeated over and over as the primary flow your players experience.


So let’s take a city builder as an example. I have to earn coins to craft various items and only once I’ve crafted my items, does my Town grow. I then rinse and repeat this process and my Town becomes a City. I want a City full of nice new buildings, so I complete the loop and I get my reward. It’s the core essence of why we return to play games over and over again.

Let’s take a look at a couple more examples.

Clash of Clans

Now I’m sure you’ve heard of Clash of Clans or played it at some time.

Clash of clans core loop goes like this:

Collect Coins & Elixir :  Build your clan/settlement :  Expand your Troops & battle to win more coins/elixir. This goes around and rinses and repeats, but the aim stays the same, Collect / Build / Expand.


Supercell Clash of Clans Core Loop

Of course, there is an absolute ton of other stuff that goes on in within the game, but this is the core loop, the base from which it all works around. A genius game that has thousands of followers all over the world.

Now, clearly, Clash of Clans is a super complicated game under the bonnet, and most casual games don’t come remotely close in terms of complexity, although they hold the same game loop theory.

Stack by Ketchapp

So let’s take a look of what a casual game core could look like, and let’s use Ketchapps Stack as an example.


Ketchapp Stack Core Loop

So as you can see, it’s not hugely different from Clash of Clans in essence, slightly more basic of course, but these loops are present in every game you’ll see.

Play /  Earn diamonds /  Replay to earn more coins to unlock new game themes.


So why is this important to you?

Your core loop is essentially the very heartbeat of your game. Once you have firmly settled on this core loop, you can start to expand on this and also ensure that your gameplay doesn’t deviate too much from the actual purpose of the game itself.

In short, it’ll keep you in check so the majority of things you add to your game will stay true to this loop. Once you have this solid foundation, you can start to think about your game structure.

So the base to any game will work something like this :

The Actions in your game.

The Rewards the players receive.

Unlock new characters or new level and progress.

Or simply looked at from a players point of view, your core loop will be :

What do I collect/do : What are my rewards : How do I progress?


What about the Game Story?

Well, I’m pretty sure many would not clump these 2 fundamentals together in one post, and there’s certainly arguments for not doing so, but as we’re focussing really on casual mobile games, rather than traditional console or PC games, stories are often non-existent. They’re just really not applicable for casual phone games.

When we look at most of the top casual games on the App Stores, a huge majority of them are high score chasers. If they are not high score chasers, then most likely they are level based or stage based, so, for me, the story actually is the core loop itself.

Final Thoughts

Once you understand the core loop and the critical part it plays in the designing of your game, you’ll have a super solid base around which to build your project. If well designed, your core loop will invoke a sense of achievement, engagement and keep your players motivated and challenged with layers of difficulty added as your game progresses.

This is the essence of great game design.


The importance of App Icon Scalability & why we Built our own Tool


Although your App Icon may look stunningly great at it’s largest resolution, the reality is that your customers will only ever see your icon on an iPhone or iPad.

So, it’s super important when designing your App Icon, to ensure that all testing should be carried out by viewing the smallest sized version, aka – The App Store sizes.

There are various ways to do this, but one simple way is to…

1 Head over to 🙂 - Step 1

2 Upload.


Select your icon and simply drag it directly onto the ‘Arrow Icon’ button, or open up a finder window to browse for your icon image. Icon files must be uploaded in either .png or .jpg format. - Step 2

3 Done!


Once the upload is complete, the first 3 views will give you an indication of a large size on different background shades. - App Icon Step 3


Scroll down further and you’ll see your new icon displayed on both iPad and iPhone store screens to give you a real good impression of how your customers will see it.

These are the more relevant sizes, the first one being how your icon will look on the App Store product page on both iPad and iPhone. You’ll also see the homepage of both devices, the Category section of the App Store, Top Charts section and finally on the App Store homescreen of a device.



All you need to do now is to download the complete pack as we’ve resized them for you. Your original large size is not packaged to avoid theft when sharing your designs, but all the other necessary sizes are there ready for you to use and drag and drop into your projects.

To get feedback on your icons, you can use the Facebook and Twitter sharing options at the top of the screen, or simply copy your bespoke shortlink and paste that where ever you choose. We’ll keep your icons indefinitely for you.

Another really cool feature is the “Save to Homescreen” option when browsing on your device. Simple navigate to your link, or have your designer send it to you, and you’ll see your icon directly on your device just as it would be if downloaded from the App Store itself, the perfect test 🙂

So be sure to use our free Icon testing tool for your icons. Remember that your customers will only ever see the small versions, so these need to be clear, crisp and easily recognisable at the small resolutions on the iPhone, iPad and iPod touch.

Start testing your app icons today 🙂

Click Here to Visit

How to get ideas & inspiration for your Mobile Games


How to come up with that great Game idea & the resources that we use to inspire us. Looking at the world around you, using the App Store for inspiration, TV & Films, online resources. This is one of the lessons taken from our Platinum standard foundation course available to all Academy members.


  • Looking at the World Around You ( 0.33 )
  • Using the App Store for Inspiration ( 1.53 )
  • Television / Films ( 2.37 )
  • Online Resources ( 3.45 )

Ideas & Prototyping

It can be in the strangest places where game ideas can come from, and every morning Jilly and I will take about an hours walk around the local lake. Although we generally talk about the schedule for that day, many game ideas have come from simply taking ourselves out of the office, and getting out and about.

The World Around You

You’d be surprised at how much you can absorb just by being in a different environment. I recently spoke at Carter Thomas’s Bluecloud Live Event in Amsterdam, and just four days before I was due to leave, Jilly realised my passport was out of date, oops! Thanks Jilly!

So as I made my way to the emergency passport office, I arrived at Westminster, London, by train. The architecture in the underground tube station was incredible and immediately caught my eye, and instantly a game was conceived in my head.

This is just one example of how different environments can spark such an idea.


Westminster Tube Station

Westminster Tube Station

As I stood taking in this unfamiliar location, my mind wandered into game mode. I was getting my fair share of strange and funny looks, but I didn’t care, as a game designer, training your brain to see opportunities in the world around you, can be highly beneficial. Looking at the pipe structures, steelwork and cubby holes I could imagine a character running across these, maybe dodging bullets, jumping obstacles and leaping from escalators. Of course this was just a seed of an idea, but an idea none the less. There are literally dozens of these moments that happen every single day, if you choose to identify them.


Landscape Vs Portrait

Another great strategy for improving your game ideas is to simply download some of the top Games In the App Store, and draw inspiration from them.

Fatal Landscape & Portrait

What’s a favourite game you’re playing at the moment? Have you ever tried turning the screen on it its side? For instance if it’s landscape game, try turning it to portrait. Just seeing the mechanics in a different way can be enough to spawn something new.Another great strategy for improving your game ideas is to simply download some of the top Games In the App Store, and draw inspiration from them.

Whilst this can be very effective, it’s also incredibly difficult not to simply end up copy an existing game, your job here is to find the mechanic that you can modify and make your own.

By garnering inspiration from other sources first, you can create a hybrid of some of the popular successful games in the App Store, and fuse them together to create something unique and commercially proven.

Matte Paintings

Inspiration can also come from television and especially films. I can’t say how many times I’ve been watching a sci-fi film where just a small subsection of the movie could potentially be turned into a game itself.

Most of the famous blockbusters are usually incredibly high budget projects and are visually Epic experiences. These are designed by world class set designers and production teams, and we can learn a lot by studying these award winning film makers.

Such inspiring moments can manifest themselves literally infinite times and in many different scenarios and spawn new ideas if you train your brain to look for this.

Matte Painting Inspiration


Often browsing Google images can also be a quick way to identify classic film moments and iconic scenes. As I was putting this lesson together I did a quick search for Matte Paintings and Concept Art. There are literally 1000’s and here’s just one that caught my eye. It’s a very cool Sci-fi scene of what could be a skyscraper with some people looking out onto a futuristic city.

I took a quick screen grab and overlaid my concept idea directly into photoshop. I think there’s a decent idea here and will definitely work some more on this.

Online Gaming Sites

We also often look at online gaming sites to see if we can touch upon any unique gameplay mechanics, or stumble across games from the past.

Sites like are often packed with unique game mechanics, and although they’re usually little more than rough demos with poor graphics, you can often find a few gems on there. is another similar site dedicated to the indie community but the quality is far superior.

You’ll probably recognise some of the games on here, and the sites popularity and constant evolution, continues to make this a great source of inspiration with regular updates.

Gaming Jam Sites

Game Jam Videos can also reveal some interesting ideas and you can find a ton of these on Youtube. Just type in ‘Game Jams’ into Google and plenty of videos both old and new will appear. These can definitely be worth a watch. It must be said there’s an awful of rubbish in these, but just occasionally, they may spark your imagination and uncover a strange type of gameplay.

In general, there is no particular quick way to surf through these sites, however if you are stuck for ideas I’d recommend spending some research time on these. Every once in awhile we will stumble across something that we can flesh out and start to prototype.

Once we have got that seed of an idea, we usually start sketching, be it in our sketchbooks, or on a white board. Our sketchbooks can also be an awesome resource when ideas are a little thin on the ground.

Browsing old sketches with fresh eyes, or even sometimes looking at rough drawings and scribbles upside down or back to front, can be enough to ignite an idea.


One of the other successful ways for us however, is to just dive straight into, with maybe just a small idea that we’ve been thinking on.

Many times whilst trying to create a particular function for a game, or by making a character move in a certain way, we’ll do something by mistake, and this can create one of those lucky, happy accidents and take the project in a completely different direction. By having such a fluid and organic development process, prototyping based on one of our existing games can be a great way to form ideas.

Much like ‘writers block’ is a well-known phrase in the world of writing, in terms of game development we refer to this as “blank screen syndrome”. Of course we still have our days like everyone, but using a combination of the techniques above, we have now for the most part eliminated this “blank screen syndrome”.

If you are ever truly stuck and nothing seems to be happening, get your self out and about, go watch a film or even take a shower. Usually some of our best ideas come when you’re not consciously thinking about games at all.


  • Looking at the world around you and how you can draw ideas from your environment.
  • Using the App Store for Inspiration, by simply playing successful games and thinking about how by just tweaking and twisting the gameplay, you can create something fresh and new.
  • Television & Films, especially of the science fiction and fantasy genre, are huge resources to draw from once you can see through your game makers eyes.
  • How Online Resources such as, and Game Jam Videos, often contain weird and wonderful new mechanics, which can be the foundation and starting blocks to your new game.

Action Points

• Get out into the world

Go for an hours walk in an unfamiliar place, ideally a nature spot of some description. Be really present in the environment. Look out for any shapes, patterns, or movement around you.

Some examples could be a reflection in water, or the way the light hits an object. It could be a shape in the trees or clouds, or just like when I was travelling and noticed the architecture around me. Take your phone to capture a picture, or ideally a notepad, to record a quick sketch. It doesn’t matter how badly drawn it is, but by physically jotting these down, it really starts to build your “little treasure book of ideas”.

Watch a Fantasy or Sci-fi Film

If you have a favourite Science Fiction or Fantasy film, then load that up and watch it through your new game makers eyes. Just like when going for your walk, and as you saw in the examples I gave, look out for scenes and moments that are interesting to you. Keep your sketchbook to hand or take a photo of your screen.

• Visit GameJolt &

Head over to these sites and start browsing around. Bookmark anything that catches your eye, be it a gameplay mechanic or art style. See if by fusing 2 or more of these games, you can create something unique and fun. Remember, do not simply copy, all these exercises are designed to start building your creativity.

Academy Inside Extra!

Access our “All our Training and Live Q&A Sessions” inside the RisingHigh Academy.

This is just one of the lessons taken from our Platinum Standard Foundation Course available to all Academy Members. Ever taken a course and you’re just left to your own devices? Had further questions but no easy way to ask? We do things different here at RisingHigh, we’re here to help and support you all the way!

Not an Academy Member? Click Here to Learn More



Game #Reboot – Don’t ignore your old games


It’s always fun to look back over your old games and remind yourself how much work actually went into the creation! I’ve been going through our portfolio and preparing some update plans to breathe some life into the old faithful, so don’t ignore your old games!

1st on my list will be 99 Moons, our very first solo Apple Feature and the one that launched our Studio. We loved this game and we gave it a ton of love in the creation.

Regrets, we’ve had a few 🙂

Whilst I felt we did get a lot of things right with this game, I also made some pretty poor judgements too, the biggest being the learning curve. The first few levels of the game were way too difficult. The silly thing was is that these first levels of the game were actually the original prototype levels. We tested each of these early demo stages to ensure we could sufficiently ramp up the objects and the difficulty to give us the scope to have a pretty large project, and for some reason these were never revisited to ease the players in slowly. Mistake. Too intense, too hard.

This no doubt resulted in losing players extremely early on as we hit them with super tough challenges before giving them enough chance to get a feel of the mechanics and controls. This is by far my biggest regret with the V.1.0 launch version.

App Store Marketing Assets

Whilst I felt we did a decent job on the iPad Screenshots, I’ve never been happy with the iPhone screenshots as there’s just too much empty space. We’ll be changing these for sure in this new update.


99 Moons iPad and iPhone 6s Screenshots

99 Moons iPad and iPhone 6s Screenshots


After a while on the Googleplay Store, I ran an experiment on the icon as although strongly aligned with the games character, is was a bit “kiddy” looking and this doesn’t fit so well with the games difficulty level.


99 Moons Icon A : B Testing

I created a completely new look and did a 50/50 test.

A = The Original Icon.

B = The New Icon Design.


99 Moons Google Play Icon Experiment

The dark green line on the top is the new design, so it’s fair to say it was a good move and had quite an impact. We promptly ran an icon only update to the Apple App Store to capitalise on this data.

You’ll also notice that I left this running for around 3 – 4 months. This wasn’t really a deliberate move, but more so as we get very few downloads on Android and basically set and forget. But this is something we’re now working on to improve, but nonetheless, I love this about Googleplay, so worth it for that alone.

99 Moons Official Game Trailer – iOS & Android 

I gave the original app preview game trailer a quick upgrade to a new landscape version for better sharing on social, and not sure we’ll change this much for now, but it’s on the radar as we look at all the assets for the new update.


Brain Storm Session

So, there’s the low hanging fruit that we’ll be addressing without thinking as we turn our attention to running an update.

Jilly and I will sit down and see what we’ll do, how big the update it will be, and how much we change overall. I like the idea of adding some kind of level based mode, something that was missing from the original, along with some new characters I think.

So don’t let your old games fade and die, a big lesson we’ve learned over the last 18 months. Whether you push an update, or work on a sequel, it’s always worth spending a small amount of energy to revisit your portfolio and see what can be done with a fresh pair of eyes and a good amount of time away from the project.

You can see our Game Page Here with all the links to download.

Let’s do this 


Glide Level Building in Buildbox – Temple World


Here’s a small glimpse inside one of the Academy “Watch Us Build” Season 1 video’s. I sit down for a marathon Buildbox session and build a level from Temple world inside our game • Glide.

Whilst the video is on the long side, this is the reality of creating our games. To be fair, Temple World probably saw the most love out of all 8 Worlds in the game, partly because to access this one our players have to watch a short video in order to unlock it.

I focus in on using the path tool, portals and gatekeepers to create this scene which turns out to be one of the longest in the world.

Level Building in Buildbox


Here’s the Full World Video Play Through

The complete world from beginning to end. This is one of the videos that we used for promoting the game on our social channels running up to the launch.


Take it for a Test Drive!

If you fancy having a play for yourself you can Download • Glide Here 🙂


The 22 Apple Feature Conversation with Simon Crack


Today my good buddy Simon and I chatted all things game building related. From how to create Apple Feature Games, to ideas and inspirations on how to get a publishing deal, Buildbox and tons tons more.


Full Show Notes

DeadCoolApps are a small indie team who create iPhone & iPad Apps, and games is their passion. Simon and his team have been Featured by Apple 11 Times in New Games We Love, woah!

Kevin: So it’s my absolute pleasure to be talking to my good buddy Simon of DeadCoolApps today. How’s it going man?

Simon: Yeah, it’s good, thanks for having me on here, I appreciate it.

Kevin: No, it’s a pleasure. Well I tell you what, for those who don’t know you, why don’t you just tell us a little about yourself, what you’ve been up to and your journey and all that good stuff.

Simon: Yeah, yeah sure. So I guess my trade is really Graphic Design, that’s where I used to be employed many moons ago, so that’s kinda where I started. Around 2007, I started to see that the Company I was working for didn’t seem to be doing so great and there were potential redundancies on the cards. So that was when I had my idea to do something entrepreneurial really, so I started to build out a website to do with teaching Magic Tricks, so that was my first real sort of side stepping of not working for the man so to speak.

So I built that in the background while I was still employed, and then late 2007 I was made redundant, I got another job as a Graphic Designer and a couple of years later was made redundant again! It was like two punches in the gut in the same amount of years.

Kevin: Ouch!

Simon: It was really at that point then I just went and started working for myself, and luckily by a couple of years in, I’d built my Magic Website up so that it was generating some decent revenue, so that I could actually just carry on with that. So that was my early days of building websites.

Kevin: So that was the start of it all.

Simon: Yeah, so basically my first App came about from my website. Obviously apps and things were booming, and I think it was October 2010 when I actually took the content from my website and built a really simple App using a website called AppMaker. It basically just took all the feeds from your videos, your RSS feeds and stuff, and it basically made your app for you.

Kevin: Got it.

Simon: So I didn’t have to do any coding, I still don’t. So that got built and I uploaded it, this was 2010 and downloads were amazing, but I had no clue on how to monetise it at that point. I was doing about 2000-3000 downloads a day and didn’t know what I was doing really. It wasn’t until March 2011 that I actually put some banner ads in there.

Kevin: Wow, Blimey, that’s a bit of a kicker.

Simon: Yeah it was really, so that was kind of my first tester into making an app, it wasn’t until June 2012 that I built my own game, I say built it, I actually outsourced it to a developer in China or somewhere like that. I spent far too much money developing it, it cost me $3000 all in all with updates and stuff. That app made me no money whatsoever, because I hadn’t researched the theme, I just thought, well I’ll make it to do with Magic Tricks and then all my subscribers on my website are going to go and download it. Which of course they didn’t!

So yeah, that was kind of my first wake up call, where I’d spent all this money, released the game and it did nothing, it made literally pennies. At that point I knew obviously I needed a different approach really. So that was June 2012, and in October 2012 I actually released Shark Attacks.

Kevin: Ok, Yeah, I know the icon.

Simon: That was the first game I built with Trey Smiths’ game building software at the time, Project Zero, which I know you used in the past?

Kevin: Yes Indeed!

Simon: That game, when I released it, went on to make $10,000 in it’s lifetime, more than that now, but within a short few months. So I knew that this was the way to go for me, I now had more control, I didn’t have to keep going back and forth with coders, where maybe I just wanted one thing moved over to the right and you’d go backwards and forwards, it would seem to take them hours, even days to get back to you.

Kevin: Yeah, I so hear you there. It’s so funny, I mean I know we’ve got really similar stories and it always cracks me up because it all rings so true to me. It’s just like it almost feels like another lifetime ago and I can’t imagine even going anywhere near all that now.

Simon: No, it was so frustrating, I remember I just wanted a few tiny tweaks made to the game, it just wasn’t quite right. I was on holiday at the time, so I was trying to get internet connection to try and send some messages to my developer and it was just an absolute nightmare! With Project Zero I could do bits and pieces myself without having to code, that was just like an absolute life saver, and the work flow seemed to be much better too.

Kevin: It’s night and day isn’t it, especially because we’ve both got creative backgrounds, getting in there in the weeds so to speak and actually getting your hands on the project, it was never about, and correct me if I’m mistaken, but it’s never particularly been about outsourcing a product to someone else. It’s more to do with getting in there and enjoying building things yourself.

Simon: Yeah, definitely. I’ve always been very hands on and prefer to be, but outsourcing always felt like that was taken away from me and my creative side


Kevin: Yeah, I feel exactly the same, and although it can work and there is ways of doing it, but on the whole it’s like you’re sort of separated from it all.

Simon: Yeah, it kind of doesn’t feel like it’s yours in a way.

Kevin: That’s right, and just to jump ahead, that’s where Buildbox came in for both of us, we both jumped on it at the same time. It was almost like Project Zero on steroids wasn’t it, it was, this is it now, we can do something. So tell us a bit about your journey into Buildbox.

Simon: So it really began October 2012, I’d bought the App Empire Course a few months before, and as a bonus I got Project Zero by buying through Trey Smiths’ affiliate link. Basically he gave away Project Zero, so that was kind of the beginning and I kind of jumped on that. From that he could obviously see that it was a viable product, so he started to release additional software. So we had Project Zero, and then Project Mayhem.

Kevin: Ah yeah, that’s right.

Simon: I think there was another one after that, but then it eventually rolled into Buildbox, so I made a couple of demo games first and then I built what I thought was a half decent game. So I started to reach out to different Publisher guys and that’s kind of where it really took off, and for the past 2 or 3 years now, I’ve been working closely with Publishers, trying to create unique games and teaming up with them for release. It all seems to be working well so far.

Kevin: That’s awesome. So, what about the Publishers, there’s tons of ways you can get their attention, did you literally just sort of cold email them and say, “hey, look at this”. How did you go about doing that, was there any sort of tactics you’d use, or did you just jump on their website and put a decent email together?

Simon: A bit of everything really, there’s a few different ways, but some of them happen organically. I think I posted a game up on Touch Arcade and a publisher contacted me directly, well a couple did at the time, so that was a case of them coming to me. In another instance, I got emailed out of the blue because this guy had started to see my work around, they were local, in Edinburgh. So we met up and sparked off a relationship there. There’s been other times where I’ve seen a publisher popping up in the charts and contacted them either via their contact page, or just sent them an email, or just googled and found them that way.

So I’d say there’s definitely quite a few different avenues where you can find publishers, and I think once you start to build a relationship, you kind of build up a bit of a reputation and that can lead to other guys contacting you from there. It can snowball I think, but obviously, I’ve also had tons of rejections as well, but that’s all part and parcel. You don’t email a publisher and get a deal straight away, it can happen for sure. What I would say is that I don’t want to cover up the fact that you can end up sending tons and tons of emails to different guys, it may be you don’t get a reply, or you do get a reply and they say it’s just not for them, and that’s fair enough, you move on to someone else. It can definitely be a slog sometimes, but it’s worth it. 

Kevin: Yeah, absolutely, and that’s solid gold there. I tell you what I really liked about that, is the fact that you posted your game out, you were really actively trying to find a publisher and by doing all those actions, it came to the point where you’re getting your name out there and they’re coming to you. That’s kind of what happened to us as well, we just sort of went for it. I think there’s a really good lesson there, just get yourself out there, don’t just send one email and wait behind your inbox for the next 3 days thinking, will they or won’t they. Just get it out there, take action and just keep going.

You will get rejections, we’ve had rejections too, to be honest, we got pushed back from Ketchapp initially, we got pushed back from Chillingo. We only went to 3 straight off the bat and then we hooked up with David from Appsolute and went from there. But the first 2, rightly so, were rejected, so you mustn’t take it personally, you’ve just got to keep going and often you’ll find it’s a really good lesson. We knew the game wasn’t ready, and when you get a rejection, for us it was, ok well instead of being all sad about it, let’s think about why was it rejected and what can we do to make it better.

You have to up your own game, it really comes down to looking at their port folio and seeing what sort of stuff they like. When we looked at our game, they were right, it probably wasn’t ever going to be published by them.

Simon: Yeah, like you say, when you actually look at what they’ve done in the past as well, sometimes you can see certain games could be a fit and would sit well with their port folio. Other times maybe not but even so, I would still say take a crack at it, because sometimes a publisher has gone down a certain route, but they may want to take something different.

Kevin: Without a doubt, that’s an excellent point. Just because they haven’t published it, for all we know as game designers, developers and producers, we think they won’t want it because that’s not what they’d normally publish. But, they may be crying out and hoping that a new type of game is dropping in their in box.

I tell you what, have you ever had the lovely position of having 2 publishers saying yes and both wanting your game?

Simon: Yes, I have actually. It was a bit of a nightmare.

Kevin: Tell us a bit about that, it’s fascinating.

Simon: So like my plan before was a kind of spray and pray kind of approach, where I would literally send out to everybody, wait for replies and if someone said yes then that was brilliant. But I have had it in the past where a couple of people have come back and said yes, we want it, and to be honest that was a bit of a nightmare because I realised I could get a bit stuck here, and it doesn’t look that professional. So in the end, for that particular dilemma, I ended up making the guys another game.

Kevin: Ah, Ok.

Simon: Yeah, I actually just went and made another game straight off the bat and everyone was happy.

Kevin: That’s awesome.

Simon: But, I wouldn’t necessary say that was the best plan. So now I’ll sometimes make a game with a certain publisher in mind, or I’ll go to one publisher and if they turn me down I’ll maybe go on to the next.


Kevin: So how long would you wait for that, would you give it 3 or 4 days, a week or what, because obviously if we send the game, we want to know don’t we. I always panic that we send a game off to a publisher, and they’re on holiday or something! They don’t see your email and then you go with maybe a second choice, or maybe just self publish because you couldn’t get a sniff from anyone. You put it out there and they come back with “yeah, we’d love to”, that a real “Ah no!” moment.

Simon: I’ve had similar happen before, where I’ve sent it to someone, they haven’t replied, so I’ve given it to someone else, and then they have actually replied a little bit later and asked if I was still working on the game! However, in that particular instance it did actually work out, in that I never really heard after that, so it worked out ok in the end. At the end of the day, you can only do so much, theres not too much point in second guessing yourself, or you’ll just drive yourself crazy.

Kevin: That’s exactly right.

Simon: Yeah, you know, decisions been made, push on, work on the next game or whatever.

Kevin: Yeah, and in the grand scheme of things, that’s a bloody nice problem to have isn’t it.

Simon: It is a nice problem.

Kevin: That’s fascinating, great stuff man, I really appreciate that because like I said, we went on the self publishing but I always felt this, we had the same situation where ZPlay and Appsolute both wanted our game. We’d kind of been talking to them both and it got to the point where we were questioning what they were going to do for us, and I don’t know why I felt uncomfortable about it.

Simon: No, I’d be the same though I think.

Kevin: D’you know what, honestly? I didn’t know what to do, I didn’t know what was the best route and in the end, we went with David because he’s a good friend. It was almost a safe option for us. So yeah, it’s a really nice problem to have, but to just be mindful to not put yourself in that position, it’s certainly not recommended. Pitch someone, we always say to use BananaTag to track and you’ll have a good idea who’s opened it, then if you’ve not heard back, then move forward.

Simon: Yeah, but to go back to answering your question, I think with some publishers who you’ve got a good relationship with, so you’ll get to know whether they want the game within a couple of days, others, the bigger guys, can take longer, so maybe give it a week/10 days. Then if you don’t hear anything, move on, and at the end of the day that’s all you can do really I think. 

Kevin: Yeah, that’s super solid advice man, that’s why we like to stay with Appsolute. We’d be talking every day and although it was obviously a business relationship, it certainly didn’t feel that way, we were just talking about crap in the end and nothing to do with games or the business at all!

Simon: But that’s what it’s all about, the relationship. It doesn’t feel like work, and that’s when yo do you’re best work half the time I think.

Kevin: I couldn’t agree more. So listen, I’ve got some questions here. We wrote some questions down believe it or not and none of that was in there.

Simon: We’d better do that then.

Kevin: Let’s have a go at one of them to start with. I got the questions over to you earlier, so I’m just going to pick the top one. This was something I thought could be quite interesting, certainly for everybody who is into games.


How would you describe Game Design to someone who doesn’t know what Game Design is?


Simon: So, that’s a really good question actually. I guess I would explain what the game does, what you do in the game. A lot of the time I don’t use the jargon like alot of guys do in the industry do. I’ll just say, “It’s a tap tap game” as in you just tap the screen to do whatever you need to do in the game, or I would say to someone you need to drag your finger across the screen to move things about. I think I explain the mechanics of it I guess, to explain what the game does. It’s a tricky question.

Kevin: It is, ok let’s go about it another way. If you were at a party and someone asks, what is it you do? you know, the classic party thing, what would you describe your job as?

Simon: I just generally say I make and play games all day, that sums it up and pretty much answers their question, then if there’s more questions, I just hand them my phone with one of the games that I’ve made and get them to play.

Kevin: That’s a good one. It’s so funny, we normally say “well, do you know Angry Birds?” and they say “yeah”, ” Well we don’t make that, but we make ones like that”, then they say “Oh, have I ever heard of one” and it’s just like “No”.

But yeah, that’s great man, it’s always a funny one I think, I just thought I’d throw that one in there. Still even now, people don’t really understand, it’s such a new industry really.

Simon: Yeah, I agree. Even my close family haven’t got a real handle on it, they know I make games, but they don’t really know how, or why.

Kevin: So, ok, let’s move on to the next one.


So how do you go about getting your ideas?


Kevin: We’ve laid out the way we do it and we’ll be diving deeper into this as we start recording our new stuff, but how do you get your ideas? You’ve got some really quirky games that are not the “norm” shall we say, which is absolutely awesome, so whats your process with bringing your ideas to life and stuff like that?

Simon: That’s a good question. We definitely do try to step outside the box a bit, I know that sounds cliche, but we do try to come up with something a little bit unique, or different that maybe hasn’t been done before, to try and create an edge. It doesn’t always work when were building out demo’s, some ideas can be too far out, but we always try to have a twist on certain game play where we can come up with something different.

To actually come up with the ideas, we’ll research the App Store to see what other games are out there, sometimes you’ll look at a game in the store and think it works a certain way, yet when you go to play it, it’s different and you kind of get your ideas from that. We’ll make sketches, like for the game Circulate, I literally just drew some circles, drew a little character at the bottom and a star at the top, the idea being you had to get from the bottom to the top. Really simple, and I think for that particular game, I just wanted to strip everything back and make it as simple as it could be, that was the thought process behind that game.

Also playing other peoples’ games to get some inspiration and ideas can work, but at the end of the day, the main thing for us is obviously the graphics and the look of it, but I think where we have a bit of an edge sometimes is having some sort of unique game play, something done a little bit different that you haven’t seen before.

Kevin: Absolutely, I couldn’t agree more. So you say “we”, here theres me and Jilly, I think you have David that works with you on the games? So it’s both of you churning inside Buildbox, coming up with all this good stuff, is there anybody else in your team?

Simon: It’s just us for game ideas and level design, if I need to do certain things in coding, adding certain SDK’s or changing stuff here and there, we will out source that to other guys we’ve worked with for years, but they are specifically coders. Otherwise, yeah, it’s just me and David in Buildbox, and that’s another thing, playing about with Buildbox, alot of the time, will in itself come up with some weird ideas. Just jump in and try stuff, sometimes you’ll even come across a bug that turns out to be quite interesting. We didn’t mean for it to do that, but it looks kinda cool, now can we build on that to make a game?


Just try stuff, sometimes you’ll even come across a bug that turns out to be quite interesting


Now 9 times out of 10, no, you can’t, because maybe we’ve done something a little bit too crazy and it doesn’t feel right, or it’s clunky and it breaks something else. Sometimes we will find that, hang on a minute, this hasn’t been done before and it plays really solidly, that’s when we take that seed idea and build it out into a game.

Kevin: Yeah, they’re the exciting parts for me. They’re the “happy accidents”, where you’re just mucking about and then all of a sudden it’s like “what’s that?” and then it fires the brain off, and you know theres something to it, and you don’t know what it is, but you have to try, so you build out from there. I love stuff like that.

Simon: It’s kinda like sifting through gold a little bit, because we’ll make a ton of demos’, and most of them probably wont go anywhere. Is this how you work?

Kevin: Yeah, yeah sure. We are so ridiculously similar, it’s really weird, but how do you ditch those ideas then and keep others?, what makes it a winner or not a winner, and what makes you take that prototype you’ve been working on and say “right this is going to be the next game”, talk me through that process.

Simon: Well, theres a few things, if we make something and it kind of looks like it’s been done before and it’s maybe not quite as unique as we initially thought would be. Sometimes you’ll do a sketch and think, yeah that looks pretty cool, and then we quickly make it in Buildbox, maybe spend about 20 minutes, and then we’ll look at it and think, actually that looks like X Y or Z, and that’s been done to death sort of thing. That would be a reason why we may ditch it, or it may be that we did something weird in Buildbox and it looks cool but it half broken you know? Perhaps it just doesn’t feel solid, the actual game play might be quite unique but a glitch will happen, where something pops up elsewhere, or you can’t get to the next level or it was a cool half idea that just didn’t go anywhere.

Then on the other hand, you’ll get a game that feels pretty unique and not too many people have done it before potentially, it’s solid, so you can keep playing, keep playing and nothing breaks, and yeah, basically it always comes down to that initial game mechanic. We don’t do any graphics at that base point level, it’s all about how does it feel and how does it play with any bog standard graphics just thrown in. The graphics always comes after we have a rock solid demo in place.

Kevin: Ok, talk me through that bit, so let’s say you’ve come up with your prototype, it’s feeling good, it’s nice to play and you’re feeling pretty confident about it. What happens next then?, how do you choose your graphics for that, talk me through that, what do you do?

Simon: It depends on the game. Sometimes the game mechanic will lend itself to a certain style, similar to you, we do a lot of minimal stuff, obviously it’s easier to do, but it’s popular, has been for a long time and it’s not graphic intensive. Alot of the time it depends what the game is, but it can lend itself  to certain graphics or a certain style.



So what do you do for inspiration?


Kevin: So you’ve got your prototype, and yeah, I couldn’t agree more with your comments on some graphic styles, the minimal style is so easy, I totally buy into that, we’re both designers so knocking up some squares and a minimal look is easy, although it’s quite challenging to pull it off effectively. It’s has to be by far the fastest design to execute on once you’ve got the games building blocks in place, but is there anywhere you’d go to if you weren’t sure of say, what colour palette to use, things like that?

Simon: Yeah, I struggle sometimes with what different colour palettes, but I will tend to try a ton of different ones. Some might be a little bit far out, others too similar to another game.

Kevin: So how do you do that? do you just mock it in illustrator or photoshop? That’s what we tend to do, we take a screenshot of the game and re-draw it.

Simon: Yeah, we just take a screenshot of the demo in Buildbox, put that into adobe illustrator and re-draw the elements really quickly, then just start messing about with colour palettes. You can use websites like or

Kevin: Adobe has a decent one now too, I can’t remember the name ( Adobe Colour Wheel ) but yeah, they’re quite handy these colour pickers.

Simon: Yeah, and Google image search aswell if you’re just looking for different colour palettes. But yeah, we just start playing around with stuff, we might come up up with 5 or 10 different colour variations, and then whittle it down, because you want a colour palette that’s kind of unisex aswell, you don’t want to go too much of one colour for boys and one for girls necessarily. You don’t want to alienate one or the other, I don’t know if you’ve noticed, but you will see alot of pinks and blues in some of our games, so we try and dedicate to both.

Kevin: Yeah, pinks especially to be honest.

Simon: I don’t know why pink seems to be a running theme with me at the moment.

Kevin: Yeah, there’s alot of pink that goes on.

Simon: I’m clearly in touch with my feminine side!

Kevin: Haha well clearly! I’d never really thought about it much actually, until you mentioned it. It doesn’t feel girly and there’s some really hot pinks you use too, I don’t know how you managed to pull it off, but it doesn’t feel girly at all.

Simon: Well that’s my hope anyway, there’s alot of oranges and greens. The new one we’ve done called Tumball, which is out next week, that’s a bit of a departure in colour, there’s no pink. So we’ll see. That’s a fun one, for me that’s a spiritual successor to Rotaball, where you tap the screen and objects rotate around the character, in Tumball you have a free falling ball, and you tap the screen to rotate the objects in a certain way to create a pathway to the bucket.

Kevin: Oh cool, tell me about that then, so you’ve built Tumball, and you’ve got your colour palette in, how do you know how many levels to put in? Do you have your internal deadlines and say right we have to ship this out at X day, or do you say, it’s going to have 50 levels. How do you come to that decision?

Simon: It’s just always been 50, it seems about right for most of our stuff, we’d love to do 100 obviously on every single game, but that’s double the work, so we tend to stick at 50, or 75 depending. The idea is that if the game takes off, we can always add more.

Kevin: Yeah, it’s funny, I hadn’t even thought about what I was going to ask you and then when I said it, I thought, well yeah, you do the MVP type thing and if it does hit a chord with the market, you can definitely add after.

Simon: Yeah, it depends how long the levels take to build as well, if it’s fairly simple then you can dupilcate and adjust quite quickly, so you could potentially build out a ton more levels. But generally 50 to 75 levels is what we aim for ideally, and then with a view to building out more as and when.

Kevin: Do you ever do updates to your games? It’s something we’re looking at this year. We’ve got a ton of successful games, but we kind of build, and then forget, which is pretty poor strategy I worked out last year. We’ve got alot of updates we could do on our games which we could try and either get a re-feature on, or try and bring them back to life a bit.


So do you have an update strategy in place, do you do updates and stuff?


Simon: We have done on a few games, similar to you, we kind of build and then move on to the next one, or we will come up with a sequel. If there’s bugs, then we will obviously fix those up, with the stickier games we have gone and revisited them, for instance with Circulate, we initially built out 50 levels. The game was doing well, the only criticism mainly was, “I’ve completed it, can we have more levels” so on that particular game, we jumped back in and build out a ton more. So it really does depend on how well a game goes down, if it’s sticky, you know, staying around the charts after the feature has gone away and earning decent revenue, then yeah, that would be a game we would revisit.

Kevin:  Yeah, it makes sense.


Simon: If people aren’t playing, or don’t tend to stick around, it doesn’t really make much sense to flog a dead horse so to speak.


Kevin: Yeah, I know what you mean. What’s interesting is what you said there about the sequel, so what’s your strategy with that then? I mentioned about updates, now we’ve got one of our games Color Maze which keeps getting re-featured, it been abandoned now, so we kind of dropped the ball a bit there because, we should’ve just kept that one alive. We actually built another world to go into that game, so I’m thinking maybe we should do number 2, or give it a different name and release it, essentially rather then do an actual update. You said you’d do a sequel, what’s your strategy there?

Simon: I would put that into a new game personally, if I was you. Or you could almost do both, in a way.

Kevin: That’s a good point.

Simon: You could do you update aswell as build it out into a separate entity. I would more often then not put that into a sequel, to get another crack at it. You can take on certain elements, if it’s had certain stickiness, colour scheme etc and re-use that for the next one and potentially put in some extra bits and bobs that you didn’t put in the original.

Kevin: Yeah, I think that’s what we’ll probably do, I might even try going for a paid one. It always makes me so nervous doing paid though, because it’s historically hard to get paid downloads. Certainly if you don’t get any free publicity from Apple, you’re pretty much struggling with that, although I suppose we could try and run some Facebook Ads to it, I don’t know exactly how effective that would be for a casual game.

Simon: I think puzzle apps can do particularly well, I’ve seen alot of paid puzzle games, I think people who like doing puzzles, don’t mind paying, but for a casual type game I think it’s trickier.

Kevin: Yeah, it’s a tough gig.

Simon: But if you came up with some kind of puzzle game, potentially maybe.

Kevin: Maybe, it’s interesting because we haven’t decided what we’re going to do yet. We’ll literally just turn on the microphone and beat out an idea between me and Jilly, and try and get something together, so it’s kind of at the top of my mind at the moment. There’s so many options to do and I’m excited to get started.

But super interesting, all that mate, I really appreciate that.

Simon: We’ve had a bit of a brain dump.

Kevin: No, this is super insightful stuff, this is what it’s all about, there’s no hard and fast rules, it’s just you’ve got to get in there and attack something and just start off right?

Simon: That’s it, just keep pushing.

Kevin: Ok, so listen, I know we’ve been banging on and I don’t know how long we’ve been talking, but I’ve got a couple of  round up questions I do want to ask. It comes back to game design in a way, but I thought it would be quite good fun to find out what was like a defining moment for you, when you first starting playing games, before you got into the profession of building them. What was one of the things that you can remember, like a moment within a video game where you thought that it was the bees knees?


What was one of the most defining moments you remember that drew you into making games?


Simon: I gave this some thought, and this is the only one that has really stayed with me, it’s the original Super Mario Bro’s on the Nintendo NES system, just because it’s a master class of game design. Yes it’s old, it’s what 30 years old, but it still holds up to this day with the actual feel of it.

There’s a youtube video, where the actual creator goes into all the design mechanics behind it, and it all looks so simple, the idea starts as just a guy and some bricks, but it’s what goes into the mechanics, how high the platforms are, how high the plants come out of the pipes. So if you’re doing speed running, you can run and you can actually make that jump over the plant heads even when they are fully extended. Little things like the way the bricks are and which way the little mushroom goes. Considering this goes back to the 1980’s, for them to actually come up with that game back then, and all in a size of 32kbs! the whole game!

Kevin: That’s insane isn’t it.

Simon: I remember when I got the Nintendo, that was one of the very first games I ever played. Going back a few years earlier I remember playing Donkey Kong in an arcade, the game play and idea was obviously fantastic, but it always felt a little clunky to me.

Kevin: Yeah, it was a little bit awkward wasn’t it.

Simon: But with the first Mario, they just nailed everything, it’s always stuck with me. I must admit I got the new Nintendo NES Classic Mini for christmas, to play all the old games on.

Kevin: Yeah, cool. It’s interesting what you just said about the thought process behind Mario being able to jump and keep running, even when that plant is fully extended. It’s just the little touches that you kind of take for granted when you’re playing, and yet some dude has thought about that. It would be a really different scenario if you died every time you clicked to jump and it killed you, it would be very annoying. As a game designer, it’s really important stuff isn’t it?

Simon: Exactly yeah, and like you say, it’s the simple things that tend to look simple but have had a lot of thought put into them. That is the clever thing I suppose, taking all the complexity of design and putting it into something so simple.

Kevin: For sure, it’s funny you mention Donkey Kong. I was just trying to think if there is like a mobile version of Donkey Kong, I can’t actually think of anything off the top of my head.

Simon: Nowadays you mean?

Kevin: Yeah.

Simon: In the olden days you had the Gaming Watch and the old monochrome screen.

Kevin: It’s just I don’t recall there ever being a port of Donkey Kong.

Simon: Yeah well, that’s Nintendo isn’t it and they’ve only really just started to bring out their games like Super Mario.

Kevin: Yeah sure, but I mean like in that sort of game play, I mean that’s easy to replicate isn’t it. Sorry, I was wandering off, thinking that’s not a bad idea, if you can figure that out, that’s a proven game play style that I don’t think has been replicated, that i can think of. Anyway I digress completely!

Ok the last one I’ve got, and this is a bit of an open question, but saying that if money, deadlines and technology were not in the frame.


What would be the game you’d love to build, be a part of and work on?



Simon: That’s a good question and I’ve given that a lot of thought as well. Console games, obviously I like mobile games, but when I have spare time, which isn’t very often, a console game that I would play would be something like Resident Evil, or The Last of Us, that type of survival horror.

Kevin: Ooh The Last of Us, yep.

Simon: Or, Metal Gear Solid, you know, the sneaking around stealth game play. So their the 2 real main ones, I don’t play many other games if I’m honest. So for me, if I had unlimited budget and technology, it would probably be either a VR survival horror game, where you’re actually in the thick of it with all the zombies and stuff.

Kevin: Holy Crap! that sounds scary.

Simon: Yeah, you know, where it’s all dark and around the corner the zombie comes out and you’ve got to shoot it and stuff. But with the idea of mixing that with something like Second Life, so you’ve actually staying there, so you’ve got to sleep somewhere in a room, guys could burst in at any point, bit mind crafty I suppose, but within a survival horror type game. I think that would be fun to work on.

Kevin: Would’t it just! Sounds freakin awesome! What do you think of all the VR stuff? Do you think it’s going to kick off as everyone predicts? I think it’s about 5 years out still.

Simon: I think it’s still early, I mean we were talking about VR in the mid 90’s. I remember Lawnmower Man came out, and everyone at that point thought it was going to be big, but it sort of fizzled away. Now it’s come back again like you say.

Kevin: Yeah, to be fair, Zucks ( Mark Zuckerberg ) has got it now, so.

Simon: Yeah, that’s it, but I still think it’s going to be big. I think like you say it’s s bit far off at the minute, but it’s got the potential to be huge obviously, and I think it will go that way. There’s a Nintendo Switch as well, if you’ve noticed.

Kevin: That’s just come out over here hasn’t it?

Simon: Is it actually out yet?

Kevin: I was reading something, it’s definitely out in the States.

Simon: March or something?

Kevin: I can’t remember, I think you’re right. I get confused, I read so much stuff.

Simon: They’re covering their bases with that, because if you notice, the middle section can be pulled out and that leaves the 2 controllers either side, almost like a VR type of thing. So they’ve got that open ended, so if that does take off in the next few years, maybe they can do something with their little handheld and controllers.

Kevin: Yeah, that makes sense and they’ve really go belts and braces on the tech side.

Simon: That’s right, and if not, they’ve still got that core functionality, I think a pretty smart move.

Kevin: It doesn’t interest me as much as I thought it would the VR stuff, I don’t know why. We’ve a got headset, a crappy one, but I get motion sickness ????

Simon: To be fair, a lot of people can’t stomach it for very long, if you play a mobile game or a console game, you can get sucked in and play for hours potentially, but as you say, if you play a VR game for a little while and then feel sick you’re not going to carry on playing.

Kevin: I’m sure it could be different if I was to get on proper Oculus or one of the other decent ones, but right now, the mobile versions out there are a little naff, but hey, it’s still early days. Anyways, listen, this has been absolutely stunning and you’ve dropped value bombs galore, what’s coming up for you and what are your plans over the next weeks or however far you plan in advance?

Simon: We don’t really plan that far in advance to be fair as the mobile landscape changes so quickly, and we’re always ready to adapt, flip or do something else, but we’re constantly working on new stuff, we’ve got the new game coming out next week, and we’re working on 6 other games, in various stages at the moment…

Kevin: Wow, now I have to stop you there, you have 6 games on the go?

Simon: We have 6 games on the boil…

Kevin: Are they like viable products that you are chipping away at? How does that work? I do one at a time because my brain can’t handle it, and you have 6 on the go

Simon: Yeah, I like to have lots on the go because I can jump in and out of different ones. Polishing and polishing can drive you insane as you well know, so if I’m sick and tired of the game, it still might not be finished, I can’t face going back to it so I’ll hop into something else for a little bit, churn that one out and once I had that little bit of a break, I’ll go back to it. So that’s how it works well for us, so you don’t burn yourself out on a game. So yeah, I’d say we have about 3 at the moment that are are pretty much finished, just a few things here and there, and the other 3 that need work.

Kevin: That’s Awesome! How exciting, I don’t know how you juggle that, honestly, and I think it’s more of a personal thing for me, but kinda go all in and finish it. Obviously we have prototypes that are kicking around that we’ve got to a point where we’re fed up with them, or hit a roadblock and I need to think about these a bit more. Maybe something will spark an idea and we’ll jump back in try something different, but yeah, sorry about that, I completely interrupted you, you blew me away when you said you had six games on the go! So, 6 games on the go…

Simon: Yeah with 3 potentially, kinda complete probably, maybe a few bits here and there, but it does take some time to see who you’re gonna pitch it to and who you think it’s going to be a right fit and things like that. So at the minute, the focus is on the new game coming out next week ( UPDATE: “Tumble” Was Featured by Apple in New Games We Love! ) but we always like to have a few in the pipeline and be constantly pushing, so yeah all good ????

Kevin: Epic Stuff mate! So thank you so much for coming on and sharing all your massive value bombs with us today, I’m sure everyone will get tons of stuff out of it all, I know I have, so we’ll catch up soon and take good care buddy.

Simon: Been a pleasure and thanks for having me.